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6. Having less than 100 words on your home page.
As your home page is usually
first page a spider visits, it is important it has an ample supply of keywords for it to determine how it should index your web site.
7. Not incorporating a site tree or text links off of your home page.
Again, because search engine spiders read text only, it is extremely important to give it "food" it needs to help index as many pages as possible on your web site.
8. Not having a links page.
Most of major search engines use link popularity as a key method of determining how high a web site will get ranked within their search engine. Starting a reciprocal linking program by trading links between like-minded web sites will increase your "popularity" online.
9. Having little keyword rich content
Have you ever noticed that most of high-ranking sites seem to have a lot of content? This is because they have learned importance of having "spider" food online. Keyword rich content also helps build your credibility and makes your site more appealing when trading links.
10. Link Farms and get rich quick schemes
Nothing in this world is for free. There is no such thing as an automated search engine optimization tool that works all of time. Many of these "spam" emails do not even pre-qualify their prospects - I have heard of even Google receiving a spam email! Optimizing your site takes time and patience. But if done right, pay-off could be extremely large and provide you with a significant source of sales or referrals from new prospects.
---------------------------------------------------------------------------------------- (c) Todd Jamieson 2004 ----- Todd Jamieson, EnvisionOnline.ca (www.envisiononline.ca)
About the Author: Todd Jamieson is Founder and President of EnvisionOnline.ca and has worked as Project Manager on more than 200 web sites, web applications and Internet e-business initiatives for small and medium sized enterprises. He is also actively involved in a number of other small businesses.
