10 Website Essentials to Increase Your Sales

Written by Shelley Lowery

Continued from page 1

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isyndicate - Provides free headlines for news, articles, comics, weather and more. http://www.isyndicate.com/

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5) Provide free instruction. Your website isrepparttar storefront for your product or service. You must convince your visitors that they needrepparttar 127413 product or service you're offering. This can be accomplished by providing your visitors with free helpful advice and instruction inrepparttar 127414 form of an article, tutorial, free ebook or free autoresponder course.

6) Display your testimonials. You must gain your visitors trust. By displaying customer testimonials, you are boosting your potential customers confidence in you and your product or service. You can either create a web page to display all of your testimonials or use a script to rotate them on your main page. You can find a great random text script here: http://willmaster.com/master/merrygoround/

7) Let your visitors know who you are. Provide complete information in regard to your company including, address, phone number and email addresses to request information and support.

8) Tell your visitors about their privacy. Create a page on your website called, "Privacy Statement," and let your visitors know exactly what you do withrepparttar 127415 personal information you collect.

9) Provide a sample or trial of your product or service. For example, if you're offering a Search Engine optimization service, provide a free META tag analysis at your website. Not only will this increase your sales, but it will drive more traffic to your site as well.

10) Removerepparttar 127416 risk. To further increase your sales, you must removerepparttar 127417 risk by providing a guarantee. A guarantee will boost your potential customer's confidence in purchasing your products or services.

A professional website specifically designed to sell is onerepparttar 127418 most important factors in determining your success. Take your time and make sure you're looking atrepparttar 127419 complete picture before you begin. If you're not secure in your abilities to create your own website, rather than riskrepparttar 127420 potential success of your business, consider hiring a professional web designer. Your success depends on it.

Shelley Lowery is the Webmistress of Web-Source.net. Your Guide to Professional Web Site Design & Development. Display complete, professionally written articles & photographs on your website that automatically update each week, free. Join The Syndicator. http://www.web-source.net

Make An Offer Your Customers Can't Refuse

Written by Ron Sathoff and Kevin Nunley

Continued from page 1

A computer site might bundle software that prevents crashes, a second program that makes memory work more efficiently, and a virus protection program.

Billed as "fix crashes, avoid future problems, and make your computer run faster,"repparttar bundle could be priced low and placed onrepparttar 127412 opening web page and in print advertising.

Showrepparttar 127413 valuerepparttar 127414 customer gets when she buysrepparttar 127415 items in a bundle rather than separately. Add uprepparttar 127416 total savings and promote them. Point out howrepparttar 127417 customer could userepparttar 127418 money she saves.

NPR recently reported that studies have found that customers don't necessarily wantrepparttar 127419 lowest price, they just want a fair price. Some retail chains feel they don't get results unless they offer at least a 50% price cut. Most businesses get sales with much smaller price reductions. Our customers are usually delighted if we can lower prices ten percent.

Perks and Time Limits

You can sweetenrepparttar 127420 offer by adding attractive perks. These are usually things you can buy or provide cheaply but have a high perceived value to customers.

We created a bonus where we write a classified ad and place it on a major site that gets millions of visitors. Customers loverepparttar 127421 service and it doesn't cost us much. Our professional writers create a classified ad quickly and we place them at low cost. The perk is an easy and effective way to round outrepparttar 127422 bundle and close lots of sales.

Give your high-value bundle a time limit. Customers are busy with thousands of advertising messages competing for their dollars. Unless you can give them a good reason to buy NOW, many will put offrepparttar 127423 purchase and forget about it.

Advertise that your bundle is only available for 24 hours, a week, a month, or untilrepparttar 127424 end ofrepparttar 127425 year. You may want to offerrepparttar 127426 same bundle overrepparttar 127427 long haul,but changerepparttar 127428 bonus items for time to time.

By combining these three principles you can create a quick and lasting boost in sales. Customer psychology, high-value bundles, and time limits work together to build excitement and traffic for your store, service, or web site.

Ron Sathoff and Kevin Nunley provide marketing advice, business writing, and promotion packages. See all their helpful tips and ideas at http://InternetWriters.com Reach them at mailto:service@InternetWriters.com or 801-328- 9006.

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