10 Ways to Make Sure Your SEO Goes Out of its Way for You

Written by By Michael Murray, VP of Fathom SEO


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6. Reply to e-mails, voicemails and other communications. If an SEO firm contacts you, especially for a scheduled meeting, make a point to returnrepparttar e-mail or call. Really, itís a good idea to be available for strategic conference calls.

7. Stick torepparttar 143564 program. Donít askrepparttar 143565 SEO firm to optimizerepparttar 143566 web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you canít handle PPC on your own, payrepparttar 143567 experts.

8. Keep statistics in perspective. With many search terms and engines, itís always going to be possible for some keywords not to rank. Donít get hung up on what search terms didnít pop inrepparttar 143568 Top 30. Focus on your traffic growth and conversions.

9. Know your limits. SEO firms appreciate informed clients Ė to a limit. Readrepparttar 143569 articles. Pick up an SEO book. Keep up withrepparttar 143570 news. But donít hire an SEO expert and then tell them youíre an SEO expert. For example, you may be excited to learn about all ofrepparttar 143571 SEO devices that could be at your disposal. Donít blamerepparttar 143572 SEO firm for failing to use them all at once. Measured, gradual changes are best.

10. Take your company name out of title tags. Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if itís short and useful from a title tag proximity and density standpoint.

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization (SEO) firm. He authored the ďU.S. Manufacturers Resist Natural Search Engine OptimizationĒ study and white paper, ďSearch Engine Marketing: Get in the Game.Ē michael@fathomseo.com


Website Traffic GenerationÖ7 great ways to increase your web site traffic.

Written by Terry Till


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4)Make sure that your web pages are keyword rich regardingrepparttar subject matter that you are aiming to attract your potential visitors. Analyse your web pages and ensure that your pages have a keyword density of aroundrepparttar 143522 5 to 10 percent mark.

5)Do not populate your web pages with too many advertising or affiliate banners links etc as this will destroyrepparttar 143523 image of your web page as a truly informative page and giverepparttar 143524 impression of just an advertising billboard, which will certainly turn off a lot of your visitors.

6)If you are trying to monetize your web pages with adsense or some similar program experiment withrepparttar 143525 placing of such adverts. Top centre just belowrepparttar 143526 header and before your body text is usuallyrepparttar 143527 optimum position.

7)If you produce different websites and web pages trackrepparttar 143528 activity each one produces and then try to produce further sites that mirror to some degreerepparttar 143529 most successful sites, certainly this will lead to your optimum success online.

I hope that these tips will be of help to you and your online success.

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