7. Offer a free report

This will work best with higher ticket items. In this case you want prospects to send for "special report" that will further sell them on your product or service. The report must not be pitched as a salesletter but as providing genuine information that reader can benefit from

8. Pinpoint reader's problem

Most products or services provide a solution to a problem. You can therefore start letter by stating problem that your product solves. This will immediately qualify reader and provide a logical transition for letter in explaining how product solves problem in next section.

9. State your strongest benefit

If your strongest benefit has a real striking appeal to your prospect then you may start by stating this benefit upfront. This benefit must reach out to reader's self-interest and go beyond just addressing a feature of your product. Copywriters commonly refer to this as selling sizzle and not steak. Just think about it, if your strongest value you are offering reader doesn't capture his interest then others will fail also.

10. Offer some 'secret', privileged information

You can make an offer that is not open to 'general public' but only to a select few. This will work well with your present customer base who may receive this announcement ahead of other people. The point here is that reader feels special because they are getting 'inside deal'. This will also work well with any select group such as new subscribers, repeat buyers or any group you care to 'invent'.

This list is not exhaustive but shows those techniques that I find most effective as I create salescopy for my online clients. If you fail to grab reader's attention in those precious few opening seconds then entire battle is lost. The majority of online readers simply scan before they choose to read entire letter. If start of letter doesn't capture their attention then they are lost for good.

Sometimes conversion rate for a website can be drastically increased by just changing opening paragraph for copy. Use anyone of these ten techniques to boost your online sales.

Psychological trigger #5: FEAR

Fear is a powerful trigger. Just look at news for example. In months before Y2K peoples were buying food, water, caddles lights and lots of other products... just based on fear! The same thing happen with war... it's fear that controls most of our actions.

Psychological trigger #6: ENTHUSIASM

You need to be full of positive energy about what you are doing or selling to your prospects and clients. Without this energy you won't be able to transfer your message effectively. Your sales letter will look and feel dull with no power.

Psychological trigger #7: TELLING THE TRUTH

Peoples appreciate honesty. Even though sometimes it can be painful. If you are honest and sincere, peoples will respect you for it. Peoples always found out eventually about lies. And when they do, all trust will be gone!

Here you have it, top 7 Psychological triggers. Use them in your next sales copy or e-mails and see how it influence your sales in a positive way!

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