7. Begin your subject line with an "online smile :)". People use smiles offline to gain people's attention and to win their trust, why not use them online too.

8. Don't use unbelievable claims in your subject line. People have or know some who has been ripped off and trained themselves to ignore those claims.

9. Don't use all capital letters in your subject line. It is hard to read, looks unprofessional, and on internet it's considered a symbol for shouting.

10. Test different subject lines to see which ones draws most traffic to your web site. Also, read FAQ before posting a message or ad anywhere.

7. If you must use an affiliate link, tie it in with senders' question. If sender asked for information on low cost widgets, you could easily include your list of widgets along with a link to your widget affiliate program.

8. Don't respond to a subscriber's or customer's email with a dozen follow up messages promoting your affiliate programs. Many marketers disagree, thinking this is a great opportunity to get their message across. I disagree. In fact, average person will automatically delete your email after two or three follow-ups. So you are wasting your precious marketing time.

9. Handle customer/subscriber complaints promptly. Don't let problems build up until you are simply overwhelmed with too much work! Often,all is needed is a short response with needed information.

10. Use your sig line modestly. Don't clutter your signature file/line with several lines announcing all your affiliate programs. This is also very unprofessional and might dramatically reduce your business image to reader.

11. Be exceptionally polite to all your customers especially when corresponding by email. Go extra mile. This will build your reputation and perhaps attract new customers.

12. Keep your business email professional but friendly. Don't get overly chatty and chummy with off wall humor. A few people might be offended by your wry wit. You also don't want to sound stiff and phony. Keep communication real and honest.

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BB Lee is Editor/Publisher of SmallBizBits Home Biz Newsletter! Packed With Real Business Start Up Ideas For Real People! Subscribe FREE Now! mailto:Smallbiz-subscribe@topica.com Online:http://www.angelfire.com/zine/smallbiz mailto:smallbiz@angelfire.com =========================================================