6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.

7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.

3) PROMOTIONAL PRODUCTS

Add free products in with your customer's product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, T-shirts, etc. This'll allow other people to see your ad.

You also could spread your advertising by including two to five samples in your product package. They can give them to their friends and family.

QUICK READ SUMMARY

1) Send customers a print or electronic catalog of your add-on products with their product package.

2) Use gift certificates to increase back end sales, your advertising and profits.

3) Give your customers promotional products and samples so they will spread your advertising.