10 Ways To Improve Your Print Ads

Written by David Coyne


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8) Put quotation marks aroundrepparttar headline. This can draw 28 percent more attention than a headline without quotation marks.

9) Consider running your ad in black and white if you’re using mostly text inrepparttar 100782 ad. Without colour,repparttar 100783 ad looks more like an article.

10) The headline isrepparttar 100784 most important part of an ad. Spend time creating a powerful, benefit packed headline. If you don’t stoprepparttar 100785 reader in their tracks with a good headline, few will bother to readrepparttar 100786 rest ofrepparttar 100787 ad.



David Coyne is a copywriter and marketing consultant. Need help writing your brochures, ads, web pages and other marketing materials? Contact David at his web site: http://www.dc-infobiz.com


50% of Yellow Page Directory Users are Looking for Just OneThing

Written by Dr. Lynella Grant


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Location Defines Who Your Competition Is The Small Business Administration states that distance is a major factor as to who comes to buy from you. The average independent store drawsrepparttar majority of its customers from not more than a quarter of a mile away. The average chain store draws most of customers from less than three-quarters of a mile away. Forrepparttar 100781 average shopping center, that figure is four miles. Service business have different distances.

Many kinds of business really only need to worry about competitors within their immediate area. You don’t have to beat out every other business inrepparttar 100782 heading. Compare your ad to those competitors within four miles, and make sure your ad is more prominent or enticing than theirs.

Some ofrepparttar 100783 biggest, high-powered ads ahead of yours simply won’t be called because they’re inconvenient. You need to know where your customers come from, and how far they’re willing to travel for you. Here’s where knowing their specific mindset and priorities pays off. Ask them; take a survey.

You don’t need a big ad if you arerepparttar 100784 only game in town, or in a very small heading. Directory users can’t help but see you. Buyers are likely to call everyone who looks appropriate, if there are only a few. So you’ll get called anyway - as long as you’re listed.

Unless a business hasrepparttar 100785 biggest and best ad, most ofrepparttar 100786 money spent for display ads is wasted. That sad truth applies to most ofrepparttar 100787 business headings. Cut throughrepparttar 100788 prevailing misinformation, and learn what makes a Yellow Page ad effective at Yellow Page Sage - http://www.yellowpagesage.com.

Location Matters onrepparttar 100789 Internet, Too Already, 25% of online searchers are looking for information about business location. And that percentage is increasing. Most customers prefer to spend their money close to home - it’s more convenient. But rather than consultrepparttar 100790 printed Yellow Page directory, they search online. Searchers add additional terms like zip code, city, and region to narrow their search. This strategy is called "local search." It’s a boon for connecting buyers and local businesses. Because location really does matter to buyers.



-- Dr. Lynella Grant is an expert in visual communication, how printed materials send signals that reinforce or negate the verbal message. Decode and repair your unintended impressions. Author, "The Business Card Book" and "Yellow Page Smarts."


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