6. Tell your visitors that if they subscribe to your ezine that they'll be entitled to subscriber only discounts.

This could be discounts on purchasing your products or discounts on advertising in your ezine.

7. Publish testimonials for your ezine on your site.

This will increase number of people that subscribe to your ezine by showing them what your ezine has done for other people - how it has helped them, provided them with valuable information, showed them how to promote their businesses etc.

8. Let your visitors know that you will never sell or give away their information. Have a strong privacy policy in place.

9. Tell your visitors what your next issue is going to be about. For instance what topic of feature article is or anything new you have planned.

10. Have a sweepstakes or contest for f-ree advertising or products. Tell your visitors that if they subscribe to your ezine that they will be entered every month in your contest or sweepstakes.

Why not build a relationship with your subscribers? They came to you wanting information. Don't simply give them "cut and paste". Give them you. Add freshness. Add your insight. Your humor. Your perspective. If you honestly talk to them they will listen. Your friends would. Wouldn't they?

I don't pretend for one minute that building this relationship will be easy, only fruitful. There are a few guidelines that will maximize strength of our subcriber relationship.

(1) Be honest and let it come across in your writing sent to your subscribers.

(2) Send your online publication on a periodic basis at same time and on same day. This is begining of trust. People want to know when to expect receiving correspondence from you.

(3) Give weekly updates as to what they can expect in future issues. No surprises builds trust. Moreover if you focus on content and write captivating articles your readers will sit in anticipation of next discussion. Tell them that list is tentative to leave yourself a bit of flexibility.

(4) Refrain from advertisements or sales copy when building your list.

After you take time to put yourself into your E-Zine, then decide if you want to let anyone else in. Don't be tempted by quickness of using someone else's content and profits from paid advertising. Develop first a high content electronic publication. Self satisfaction, praise, and esteem of others will result.