Continued from page 1
Why not build a relationship with your subscribers? They came to you wanting information. Don't simply give them "cut and paste". Give them you. Add freshness. Add your insight. Your humor. Your perspective. If you honestly talk to them they will listen. Your friends would. Wouldn't they?
I don't pretend for one minute that building this relationship will be easy, only fruitful. There are a few guidelines that will maximize strength of our subcriber relationship.
(1) Be honest and let it come across in your writing sent to your subscribers.
(2) Send your online publication on a periodic basis at same time and on same day. This is begining of trust. People want to know when to expect receiving correspondence from you.
(3) Give weekly updates as to what they can expect in future issues. No surprises builds trust. Moreover if you focus on content and write captivating articles your readers will sit in anticipation of next discussion. Tell them that list is tentative to leave yourself a bit of flexibility.
(4) Refrain from advertisements or sales copy when building your list.
After you take time to put yourself into your E-Zine, then decide if you want to let anyone else in. Don't be tempted by quickness of using someone else's content and profits from paid advertising. Develop first a high content electronic publication. Self satisfaction, praise, and esteem of others will result.
Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his site at http://www.e-kinetic.com . He can be reached at mailto:firstname.lastname@example.org .