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Email ads. Be careful with this one. Out of blue or "spam" email advertising can be very annoying to consumers and may backfire. Rather, find an email newsletter for your market and sponsor a few issues. Believe me, potential customers will be much more agreeable to an ad in their newsletter than spam in their inbox.
Time to crank up marketing to a more traditional advertising media.
Magazines. There are really many similarities between advertising in magazines and web ads. Get exposure in magazines that reflect interests of your potential customers, much like how you chose right websites to advertise on. And eventhough it's tempting to use all space, try not to cram a lot of information in a magazine ad. Rather, use an attention grabber that will persuade a reader to jump on your website for more information.
Radio. Radio advertising is really flexible since you can choose amount of exposure that is right for you. If you are doubtful of its effectiveness, just sponsor a related local radio show. If this works out well, then you may want to have commercials cut, or sponsor a national show. Again, choosing right show is of utmost importance. For example, if you website deals with finance, then sponsor a radio broadcast that deals with investments.
Television. Nothing quite gives an internet company instant prestige like a witty tv commercial. As with radio, you must select a proper time slot to maximize its effectiveness. Choose your target audience wisely and project a professional company image.
These are just a few suggestions to achieve .com success. Take these ideas and personalize them towards your own web-based business. There is no perfect formula that fits every market, however there are proven marketing methods. And remember that web is still a relatively young form of media, so sky really is limit.
Kevin Noesner is founder of RentTracker.com, a company providing affordable rental property management software. For more information or a free copy of RentTracker Lite, go to: www.RentTracker.com