"How to" articles make reader want to click your ads once it harmonizes with article.

6. DEMOGRAPHIC.

If your ezine has an effective feedback mechanism, you should know who your readers are.

Choose only articles that harmonious with your reader's interest.

7. DETAIL.

I don't know about you, but I like detail. Articles that give information would do just fine.

8. AUTHENTICITY.

Always determine authenticity of articles you intend to publish. What I mean is try and think on it. Are principles and logic stated in article sound?

Articles which pass this test are good enough for your ezine.

9. THE 30SECONDS TEST.

If article does not sustain your interest (attention) for first 30seconds (or maximally 60seconds) forget it. Find another article.

You want to sustain your reader's interest so watch out!

10. LANGUAGE.

Look for articles that are written in plane easy to understand language. The last thing you want is to get your reader confused.

C. Oluwafisayo Akinlolu 2003

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Anyone may republish this article as long as resource box is included. A courtesy copy of published material should also be sent to me. If published at a website, website should be made known.

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Oluwafisayo is publisher of Inbusiness4profit. A weekly newsletter which exposes tips and strategies for profits in business. Click http://server.com/webapps/mail-list-subscribe.cgi?id=65509 to subscribe.

He is also giving away The Secrets of Interent Millionaires Bundle, worth over $500. Click http://www.quickinfo247.com/7767817.204/sim to find out more.

HURRY WHILE OFFER LAST! ----------------------------------------

So little guy newsletter and ezines must offer better service than big fat cat publisher with a subscriber base reaching 100,000 plus.This means more hours of searching for new and informative things. Hours that you don't have because you're working a 40 hour job because you don't have a huge subscriber base to which you can charge big bucks for advertising so you don't have to work a 40 hour job . See Catch 22?

Unlike litle guy local store, you can become a big guy publsher. All you need is money to purchase leads, there are many places to do that on line today. Then you need time to cultivate those leads, and turn them into subscribers. Over time you too can be a big guy publisher. The more money you have to buy leads, and more time you have to cultivate them, quicker you get to charge big dollars to advertise in your ezine or newsletter.

Your second choice is to remain a little guy. Making little or no profit by charging $1.50 to expose your customers ads to all of your 300 readers. But take satisfaction in knowing that every week, week after, sore fingers from typing, week. You put out best damn newsletter or ezine that you can possibly publish. And you do all of that month after month for one reason and one reason only. Because even though you don't realize it..........deep down inside you really love doing it, and you kind of like being a little guy.

Jim Schulte Creator of Internet Marketing Junkie Mouse Pad http://www.imjpads.com

Editor/Publisher The I.M.J. Newsletter http://www.imjpads.com/mycustompage0013.htm