6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. Example:You can download http://www.domainregistry.de/submission.html

7. Allow people to give away your free software. Just include your business advertisement inside software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over internet. Example: You can download ebooks at http://www.domainregistry.de/ebooks.html ----

Hans-Peter Oswald http://www.com-domains.com

Be aware that market research takes time. It must be planned out with a clear goal in mind. Why? Market research in general involves sampling a multi-variable parameter space. O.k. Dan, so what does this mean?

It simply means that question you are trying to answer depends on more than one thing.

For instance, suppose you want to research web usage habits. This is an enormously complex topic. It depends in part on what a person is searching for, time of day, day of week, browser type, computer type, dial-up connection, gender, age, etc..Do you see how this can be very hard to understand.

So what you do is narrow number of variables. How do you do this? You focus your questions to areas that limit number of dependent parameters - smaller subsets of entire picture. Supposing that question to answer is now "What percentage of surfers are looking for cosmetics on Wednesday between hours of 6 and 10 pm?", we have now removed gender, day of week, and hour of day variables. The problem is now much easier to solve.

Market research is a truly rich area. It involves people, who by nature are complex entities to study. But, there is no way around it. If you truly want to prosper in this field you must research your market, and you must regularly do so. Otherwise, your efforts will be in large part hit and miss. Take time to add a research aspect to your business. You won't be sorry.