5. Publish testimonials.

Post testimonials for your ezine on your site as well as testimonials for your products within your ezine.

6. Provide a sample issue or an archive of your past issues on your site.

This will help you to increase your subscriptions by showing your visitors what your ezine has to offer them.

7. Encourage reader participation.

You could run contests, have your readers send in their tips, or have an ask editor section where you answer questions sent in from your subscribers.

You could also ask your readers to send in their articles for publication in your ezine.

8. Occasionally send out a special solo mailing to your subscribers that tells them about your sale, discount, or subscriber only special.

9. Promote your ezine in your signature file. Use your signature file in your emails to your visitors and clients that email you with their questions and also in your posts to moderated discussion lists and forums.

10. Promote your ezine on every page of your site.

You never know what page your visitors might enter your site from. Promoting your ezine on every page ensures that your visitors will know about your ezine and that they'll be able to easily subscribe to your publication.

1. Write it yourself. By far cheapest approach in long term is to write it yourself. If you enjoy writing and if you have lots of ideas for content, then this may be best option. Only you can decide.

2. Hire Writers to Write for You. If you're not comfortable writing content yourself, you may want to consider hiring a professional writer to write it for you. There are plenty of freelance writers who specialize in writing newsletter articles. You'll find several at http://www.freelancewriting.com/

3. Get Content from Online Article Directories. A low-cost option is to get content from article directories, such as Ideamarketers.com, Goarticles.com, Articlecity.com and Ezinez.com. Articles posted on these sites are generally free, as long as you include writer's byline when you publish.

Design your template

Just as a magazine has a certain look that will appeal to their subscribers, so must your email newsletter. Decide on a template design and stick with it so your subscribers know what to expect with each issue. Think about how magazines and newspapers have regular columns in each issue. Split your newsletter into bite sized pieces so content is easier for readers to digest.

HTML or Plain Text? It's really a matter of personal preference, and what you think will most appeal to your readers. The jury is still out on whether one sells better than other, but if in doubt offer two lists: one in plain text and one in HTML. Then let your subscribers decide.

Ready, Set, GO

You've defined your objectives, secured your content and designed your newsletter. Now all you need to do is put it together and launch it to your customers. For this you need a mailing list. Begin with your own in-house list-made up of people who have specifically requested to receive information from you. Set up a sign-up form on every page of your web site, advertise your newsletter in online ezine directories or in other newsletters, and announce your newsletter in your signature file--the tagline that is, or should be, attached to every email you send.

However you choose to build your list, don't ever, ever become a spammer. Never send your newsletter to anyone who hasn't specifically requested to receive it. Remember, Can-spam regulations require every marketing email to include an opt-out provision and a valid physical address. If you ignore these rules, you do so at your own risk.

Email newsletters, are possibly one of most effective marketing tools available to online businesses. Exploit this opportunity and you¡¦re almost guaranteed to pull targeted customers to your site, create demand for your product, gather customer data and secure your company's success.