6. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more information and you just check your traffic reports.

7. Create credibility and trust with your visitors by telling them something they already know. They'll know for sure you're not lying to them.

8. Make residual income from your customers by selling back end products. If you don't have any, you could sign up to related affiliate programs.

9. Use a redirect page to boost your sales. People think long affiliate URLs look unprofessional in e-mail so you could redirect them to a web link.

10. Create an extra income from your web site by charging for consulting. The consulting should be related to your web site's theme.

Instead what you should do is find a product that's already selling well -- and use compelling copy to sell it better.

Harmonize with Marketplace

One of psychological principles I describe in my book, "Triggers," is simply this: Your product needs to harmonize with marketplace.

Here's a tip that you would definitely find useful: When you're looking for a product to sell, go to library and flip through back issues of magazines -- particularly tabloids. Note those mail order ads that are running week after week, month after month. There's only one reason why those ads keep running -- they're making money. Those products are already proven to sell well -- they've demonstrated that they harmonize with marketplace.

Even if there are many companies that are already competing in those product categories (example: weight loss, hair restoration, and wrinkle products, etc.), don't worry. If you apply good copywriting guidelines, your marketing efforts will fare better than those who are making money, despite their poor sales copy.

"Splish Splash I Was Takin' A Bath"

Take a clue from Bobby Darin, a popular singer of '50s. Darin was a young singer in New York who, for a long time, tried unsuccessfully to break into music business. He would go from record company to record company trying to convince them to make an album of him singing popular jazz oldies. He was rejected.

So one day, Darin sat down and wrote a song that fitted or "harmonized" with what public was buying at time. What was popular at time was good old rock and roll sung by black artists -- it was called Motown sound.

The song he wrote was called "Splish Splash" and words started out, "Splish splash, I was takin' a bath/ 'Round about a Saturday night." It had a good old Motown rock and roll sound -- and it became a smash hit, selling millions of copies.

Darin recognized what market wanted, and he created something that harmonized perfectly with prevailing market. From his earnings, he himself produced a record in music genre that he really loved -- popular jazz oldies. His song, "Mack Knife" went on to become a multimillion-selling single and made Bobby Darin famous.

To summarize, you must first have a product that harmonizes with your market. If you haven't made a substantial amount of money from your marketing efforts yet, sell only products or services that have a ready market -- this is path of least resistance. Afterwards, with money you make, you can blaze new trails with other products of your own preference.