7. Most people want latest and newest things in life. Use words and phrases in your ad copy like "New", "Just Released", etc.

8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them.

9. Most people want to make people around them happy. Tell your prospects how happy their friends or family will be if they buy your product.

10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they'll achieve by ordering your product.

Two important lessons can be derived from this, and we can all apply these lessons every day when we go about building and promoting our business on Internet:

1. Treat every legitimate e-mail inquiry promptly, respectfully and professionally, even if e-mail borders on annoying, antagonistic or silly side. Take e-mails as a challenge to prove that you know what you are talking about; that you indeed do and live what you teach.

2. Sometimes, it's better not to think of someone who comes to us as a "prospective customer" or someone we can convince to buy from us. Building, growing and maintaining a business is not just all about making money or producing large profits. It's also about gaining people's trust and making them believe you are sincere and honest.

Work on building good relationships with people and they eventually will want to do business with you.