10 Tips to Use Giveaways EffectivelyWritten by Susan Friedmann
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6. What must visitors do to qualify for a gift item? There are several ways to use your premium effectively. For example, as a reward for visitors participating in a demonstration, presentation or contest; as a token of your appreciation when visitors have given you qualifying information about their specific needs; as a thank you for stopping at booth. Avoid leaving items out for anyone to take. This diminishes value and has little or no memorability factor. 7. Will your giveaway directly help your future sales? Consider handing out a discount coupon or a gift certificate that requires future contact with your company for redemption. Consider premiums that will help generate frequent visits to customers and prospects, such as calling you for free refills. 8. How does your premium item complement your exhibiting goals? Premiums can be used to prequalify your prospects. One company uses playing cards. Prior to show, they send "kings" to their key customers, "queens" to suppliers, "jacks" to new or hot prospects. They request that cards are brought to booth in exchange for a special gift. When cards are presented, booth staff already know certain information about visitor. They can then act on their previous knowledge and use time with visitor more productively. 9. How will you inform your target audience about you giveaway item? A sufficiently novel or useful giveaway can actively help to draw prospects to your booth. So make sure your prospects know about it. Send a "tickler" invitation with details of giveaway, or create a two-piece premium, sending one part out to key prospects prior to show and telling them to collect other half at your booth. 10. How will you measure effectiveness of your premium? Establish a tracking mechanism to measure success of your giveaway. If it is a redemption item, code it so that you know it resulted from show. Post-show follow-up could include a question about premium - did visitors remember receiving it and how useful was item. After show, critique your giveaway with your exhibit team: Did it draw specific prospects to booth? Was it eye-catching enough to persuade passers by to stop? Did your customers find it useful? Did it project right corporate image? There are plenty of exciting premiums for you to choose from so that you can avoid usual pens, pencils and keychains. Make your premium work for you and it will be money well invested.
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.
| | Why should you write a newsletterWritten by Andre Plessis
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•http://www.listopt.com •http://www.newsletter-directory.com/ •http://www.go-ezines.com/ •http://ezine-universe.com/ •http://www.homeincome.com/search-it/ezine/index.html •http://emailuniverse.com/bestezines/ •http://www.freezineweb.com/ •http://zinos.com/ •http://www.meer.net/~johnl/e-zine-list/ Many newsletter owners are too lazy to write any of their own articles, so they publish other people's articles in their newsletter. Other newsletter owners publish their own content but also like to feature articles from other great authors. First, only endorse a product worthy of endorsement. Second, if you're only endorsing each other's newsletters, operate on a per-sale commission basis. Publisher A agrees to publish article of Publisher B, and Publisher B does same for Publisher A. If you have a good newsletter, you might form an alliance with another newsletter owner wherein he supplies you with a guest article to publish in addition to your own articles, and you do same for him. The growth comes in when you write a compelling article and include a strong signature at end of article. Other newsletter owners already accomplish this, and in fact, there are forums where newsletter publishers meet to find related publishers to arrange deals with. Here are some of those forums: •Missing Link: The reciprocal links database •Expose •Barter Opportunities •Ezine Publishers' Business Exchange •I-Barter •Ad Exchange Forum For Small Mailing Lists •Web Side Story •LinkUp Discussion Group •Zebulon: Exchange of Links •Barter Fever Once you have enough subscribers, advertisers may come to you. If you're looking for advertisers, mention how many subscribers you have, in every issue you send out. At end of each newsletter, you should have a list of links to various resources you offer. One of list entries could say something like: Advertise with us. See: http://www.mysite.com/advertise.html or mailto: advertise@mysite.com The most important thing to remember is that your readers want to buy products and services, but they may be hesitant to do so. For any person to spend their hard earned money, they must possess a level of trust with company that they are buying from. On worldwide web, this is a greater challenge because buyer cannot walk into your place of business and know that you are here to stay. You need to support your online business newsletter, and being a publisher is in an exceptional position to build trust necessary to get your prospects and readers reader to buy from you. Through establishment of a relationship and development of trust in you, you will finally begin to see true potential of your list. You need to establish yourself as an expert in your industry. Once you have established that level of recognition with your readers, number of subscribers will keep on rising month after month as well as your income. To me biggest reward in writing a great newsletter is idea of helping many individuals and businesses. That is surest way to route to success! Regards Andre Plessis Author & Marketing Expert SmartBizConnection 509 N. Berendo Street Suite 329 Los Angeles, CA 90004 If you think this article is valuable, please pass it on to your friends and colleagues. If you have any question regarding this article please feel free to email me at aplessis@comcast.net To advertise with us. See: http:// http://www.smartbizconnection.com/advertise.html or mailto: aplessis@comcast.net subject: advertise Copyright © 2002-2004 Smartbizconnection, all rights reserved.
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