7. Reassure your customers. Shoppers’ concerns increase during checkout process. If they have a problem with checkout or feel uncomfortable using their credit card online, display your toll-free phone number so they can still complete their purchase. Link to warranties, shipping costs, and return policies.

A clear summary of your privacy practices also reassures shoppers. Nobody reads or understands those endless legal policies, so if you need a legal document, link to it from summary.

8. Don’t ask for information that’s not necessary. Make checkout process as brief as possible. If you do request non-essential information make sure that required fields are clearly marked and placed at top of page.

9. Include third-party reinforcement. Truste, Verisign, Better Business Bureau and credit card logos help customers feel more secure, as do “real” testimonials.

10. Use an exit survey. If a shopper abandons checkout process, offer an incentive to complete an exit survey. She may tell you why she didn't complete her purchase— very valuable information!

Barry Harrison is the author of "REDiTIPS" eMarketing Newsletter and a partner in Resolve Digital, Web Strategies for the Real World.

Quick Shipping is also available on many products not listed on company’s website – company happily provides custom quotes for products that aren’t among 5,000+ shown on site.

For further information, please contact Alison Johnson on 011 44 207 287 2127 or visit Europe by Net’s modern furniture website http://www.europebynet.com