10 Tips on How to write a sales letter.

Written by Julie Kerr

Continued from page 1

5. Comparison.

To prove that your product or services is of a great value you need to show them what you are offering is much better them your competitors. Show them that others are charging much more for a less quality product then yours. Explain them that they are getting a better deal by ordering from you. This way you can prove your products or services are of a great value.

6. Bonuses

Make your offer different & valuable by adding some good products as bonuses. Don’t give away outdated junk as a bonus it will damagerepparttar credibility of your main product. Your bonuses should be as good as they can sell on their own. Remember sometimes people buyrepparttar 108130 main product just because ofrepparttar 108131 bonuses.

7. Guarantee.

If you have a good product then there is no need to worry about offering a strong guarantee. Make your guarantee look like a personal promise. Try to convince your visitors that they have nothing to loose allrepparttar 108132 burden is on you to deliver what you promised.

8. Demand Immediate Action

Include a deadline to create a sense of urgency inrepparttar 108133 mind of your customer. Nobody wants to make a decision, so let your customer know that they will be missing out on a great deal if they don’t act now.

9. What to do next?

Don’t make your customer guess what you want them to do next. Tell them clearly that “ Click here” to order or get immediate access. Make this process as simple & understanding as you can.

10. P.S.

P.S. is very important part of your sales letter as most of your site visitors will immediately scroll down torepparttar 108134 end of your page to find out how much it would cost.

A P.S. is a best place to summarize your product or services as visitor checking your price will also have a detailed description of what they will get if they order now.

Authors note: Julie Kerr provides marketing advice, business writing, and popular promotion packages. Owner of "The Best of Internet Marketing" which is the biggest and best collection of internet marketing ebooks with resell rights and ready to take order website on the internet today at http://www.adminder.com/c.cgi?woe5&art

How To Emotionally-Charge Your Sales Letters To Boost Sales

Written by Mike Jezek

Continued from page 1
You can also craft stories detailing what happened to someone who never took action to solverepparttar problem your product or service is intended to solve. This kind of story will produce fear of loss, which is more powerful than desire to gain in most people. You can also use stories that have a 'human' element to it. Simply tell a story about someone whom your readers can easily relate too, describing their problem andrepparttar 108129 frustrations that go with it in detail. And then, illustrate how this person used your product and solved their problem. Consequently making their life or business much better. This kind of story creates a type of "Social Proof." Meaning it cultivates a followrepparttar 108130 leader response. 3) Use Emotional Words Instead Of Logical Words - It's no surprise that some words fire off stronger emotions than others. Words like abortion, pro-life, Soviet or dictator have an immediate effect. Other less controversial words such as mom, dad, family, home, friends sister and brother have strong emotional impact. You need to evaluate your target market and find out what key words your market really reacts too. The key thing to remember is that just about every word has an emotional element to it. If your offer is greed oriented, then words and phrases like "money"; "get rich" ; "six-figures"; and "make money easily" will excite your readers. Ideally you want to use many small, one syllable words that your prospects can relate an emotion to. Pick five or six key words that'll stir up repparttar 108131 emotion you want in your reader and subtly plant them throughoutrepparttar 108132 sales copy to spark an emotional reaction. Whether you're vexed by a sales letter that gets poor results or you already have a sales letter that's getting decent results, you now realize what to do to make it sell more. You simply make it more emotionally-charged. As of right now, you know three shortcut ways to make your sales letters more emotional. They are: stir up pain; use mesmerizing stories; and weave emotional words into your copy. Go ahead and start making those changes and if you do this correctly, you should see a rise in sales and profits.

Mike Jezek is the creator of Mega-Persuasion Psychology™.Sign up for Mike Jezek's acclaimed "Confidential Psychological Selling Tactics" mini-course today at copywriting@worldresponders.com or enjoy more of his articles at www.irresistiblecopywriting.com

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