10 Tips for Successful Ezine Advertising

Written by Michael Southon

Continued from page 1

Userepparttar 'subject categories' in any ezine directory to find ezines that relate torepparttar 124391 product you're selling. You can find a list of 56 ezine directories in 'The Free Directory of Ezines' at:

3. Once you've chosen a number of ezines that target your audience, subscribe to them and examinerepparttar 124392 ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that it's getting results. You've found a good ezine to advertise in.

4. Check to see how many ads are inrepparttar 124393 ezine. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened torepparttar 124394 ads and have learnt to skip them.

5. Check to see ifrepparttar 124395 ezine publisher has a policy of never running ads for two similar products inrepparttar 124396 same issue - your ad will be much more effective if it'srepparttar 124397 only one of it's kind in that particular issue.

6. Small ezines Vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads thanrepparttar 124398 small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience thanrepparttar 124399 big ezines.

7. Repeat your ads. Research shows that offrepparttar 124400 Web, an ad has to be seen about 21 times before someone acts on it; onrepparttar 124401 Internet it's about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising.

8. Email address Vs. URL. The advantage of giving an email address is that it gives yourepparttar 124402 opportunity to send a powerful sales letter torepparttar 124403 person who responded to your ad. It's also much easier to track your ads with an email address than a URL.

9. Offer something free in your ad copy. It'll often tiprepparttar 124404 balance between a response and no response.

10. Keep your ads short, even if you're not usingrepparttar 124405 number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Userepparttar 124406 word 'You'. Don't describe your product but tellrepparttar 124407 reader what your product can do for them.

Michael Southon is the publisher of 'The Free Directory of Ezines' http://www.netmastersolutions.com/ He is also the Editor of 'FreeZine Express', a twice-monthly newsletter that brings you details of new Ezines added to the TFDE as well as Articles and Tips on Ezine Advertising and Ezine Publishing. To subscribe, send a blank email to: mailto:FreeZineExpress-subscribe@topica.com

Small Hometown on the Internet

Written by Mike Smith

Continued from page 1
people are getting online every minute. People that are new torepparttar Internet and trust what they see just like in their Hometown. This is an open door forrepparttar 124390 crooks that abound. As more and more folks get screwed, more of them get skeptical and cautious. This simply means you will have to gorepparttar 124391 extra mile if you want to make money and be successful. We are changingrepparttar 124392 way we do business, and if you market onrepparttar 124393 Internet you had better think about doingrepparttar 124394 same. Bottom line isrepparttar 124395 folks that have been online for a while are getting cautious andrepparttar 124396 Newbies are getting taken. So what are some things we all can do? The first thing is to get your picture, name, location and contact information right up front on your site where people can see you. Just likerepparttar 124397 local store in your Hometown.

Second, let them know that they can e-mail you with any questions they may have about your products and services. Then takerepparttar 124398 time to reply personally. You can play withrepparttar 124399 search engines, set up autoresponders, try Safe Lists (phooey and BS), and allrepparttar 124400 other so called "hot tricks". But inrepparttar 124401 end,repparttar 124402 best business will come from those folks that feel like they know you and can trust you. They will sendrepparttar 124403 people they know because they were treated "Special". So write an Ezine and make it personal. Offer your help. Let them know you are there for them. It may take a little longer to makerepparttar 124404 Big Bucks, and you may have to work a little harder, but inrepparttar 124405 end you will wind up on top. Takerepparttar 124406 time to create your own Hometown onrepparttar 124407 Internet. We have.

Mike Smith, owner of CM/YMTC, has extensive experience with computers and the Internet. His latest venture offers a 4-page customizeable Ebusiness Website (NOT a mirror site!) for a remarkably small investment. http://cmymtc.com/index1.htm

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