6. Use Short Sentences - They’re easier to read and sound more conversational than long sentences. Keep your sentences crisp and snappy. And use short words rather than long.

7. Use Bullets To Highlight Benefits - People tend to scan email rather than read every word. Bullet points makes it easy for a reader to quickly catch key information on your product or service.

8. Use Testimonials - Nothing builds confidence in your product quicker than comments from satisfied customers. Collect testimonials whenever you can. Include customer’s first and last name. Comments that use initials, like “J. Smith,” are not credible.

9. Hyperlinks Should Be Specific When you insert a link into your email, make sure it takes prospect to specific info you referred to in your letter. Don’t just link to your homepage and expect prospect to search for your offer. Your response will drop significantly.

10. Offer An Incentive To Get The Prospect To Take Action Now - It’s not enough to publicize your product, you want prospect to take action. At end of your email, tell prospect what they should do next. Sign up for your newsletter? Visit your website? Download an ebook?

You’ll get a better response if you offer an incentive for them to take action. Offer a limited time discount. Give them lots of bonuses. Enter them into a contest. They’re tons of incentives you can come up with.

--Put your prospect or subscriber’s name in subject line, e.g. “Susan, Get This Special Report.” (This is easy to do if you use an autoresponder. Get one at http://www.GetResponse.com)

--Spend time on creating an attention grabbing subject line that will entice reader to open email, it’s as an important as creating a headline for an ad. But be careful not to use words (such as Free) that could target your email by anti-spam software. --Write two or three compelling subject lines. Then divide up your “Opt in” mailing list and test to see which subject line gets most response or clickthroughs.

Apply these techniques and you stand a much better chance of having your email read, not sent to prospect’s “trash” folder.