10 Tips for Better Web Site Usability - and Profits!

Written by Marty Foley

Continued from page 1

5) Visitors typically scan web pages, rather than read them word for word. Keeping this in mind, use descriptive headlines and subheads, write concisely, and make important points stand out by highlighting them or using different colored text.

6) Certain bright colors such as red and yellow cause more strain onrepparttar human eye than others. Use such colors sparingly on your site if you want to encourage visitors to stay on your site longer. Otherwise, eye strain may cause them to leave prematurely.

7) Since visitors typically scan web pages, hyperlinks within repparttar 134732 text of a web page should be relatively short (consisting of few words), yet very descriptive of where they lead to.

8) Two reasons to userepparttar 134733 ALT attribute inrepparttar 134734 HTML code of your web pages: A) It can be used to slightly improve search engine ranking. B) It can tellrepparttar 134735 visually impaired (or those who surf with graphics turned of in their browsers) whatrepparttar 134736 image is.

9) How many clicks does it take to get to your online order form? Many webmasters have found thatrepparttar 134737 fewer clicks required,repparttar 134738 better. In other words,repparttar 134739 easier you make it to buy from you,repparttar 134740 more likely people will.

10) Beware of common problems with using frames on a web site: A) A large percentage of surfers dislike them. B) They can be confusing and awkward for users. C) It's tricky to getrepparttar 134741 HTML just right. D) Search engines have problems indexing pastrepparttar 134742 home page.

Marty Foley WHAT YOU DON'T KNOW May Be Killing Your Web Sales! Internet Marketing Goldmine contains proven, profitable strategies that other online marketing books and courses commonly overlook: http://ProfitInfo.com/catalog/v3/ Also get hands-on marketing help through Marty Foley's secret Insiders site, at: http://ProfitInfo.com/catalog/v5/

"Let Your Little Website Shine" Part 6 (Final in series)

Written by Lynne Schlumpf

Continued from page 1
from these. Make sure you have clear instructions atrepparttar bottom of each newsletter ezine that lets them unsubscribe if they want to. There's nothing worse than someone being subscribed to your newsletter long after they want to be. They tend to get VERY angry! Listbot automatically puts this information atrepparttar 134731 bottom of every newsletter you mail. One of my most successful ezines was a jokelist. (If you also decide to do a jokelist, make sure you have a disclaimer about it being possibly offensive and only intended for those over 18 years of age) I usually had 4 or 5 good jokes in it, with a few sales mentions atrepparttar 134732 top of each issue. The sales mentions were not hard sell. They merely mentioned that my online store had a new item or was having a sale. I rarely had anyone unsubscribe from this newsletter. Another really successful one was a recipe newsletter. People love recipes. Try to think of a newsletter you could write that you could be really creative and interesting with. If you're an expert at something (most everyone is an expert at one thing, at least!), create a newsletter that targets people who are interested in that one thing. Keeping in mind who your target subscribers are and what they are interested in helps keeprepparttar 134733 newsletter on track. 13. Has clear navigation: I getrepparttar 134734 giggles everytime I think of this subject because ofrepparttar 134735 way it was handled on one of my favorite websites. I'll get to that in a minute, but let me just mention a few things about navigation. Just take a look at some of your favorite websites to get an idea of how simple they make their navigation links. If they're into some depth in your site and want to know what page they're on, put page number links in a corner somewhere. Put simple boxes acrossrepparttar 134736 top or downrepparttar 134737 side with links that tell them how to get back home. Plan your website on paper first if you like, kind of like a logic flowchart. You can use Microsoft Frontpage 2000's navigation and hyperlinks icons to do this also. Then test, test, and more test. Have others go to your website and tell you if it's confusing. Now, I will let one of my favorite sites explainrepparttar 134738 concept of what they call "Mystery Meat Navigation" to you. You'll come out laughing, but you'll rememberrepparttar 134739 lesson well. Go here to check out their discussion of this topic: http://www.websitesthatsuck.com/badnavigation.html Well, thatísrepparttar 134740 end of this series, and I thank you all, fromrepparttar 134741 bottom of my heart for joining me. I wish you great success and fun besides!

Lynne Schlumpf is the CEO of Route 66 Cyber Cafe, Inc., http://www.r66cci.com, a Web hosting and design company specializing in promoting websites for new owners, building affordable e-commerce sites, and providing reliable web hosting solutions as an affiliate of Virtualis Incorporated.

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