10 Tips for Aspiring Freelance Copywriters

Written by Glenn Murray

Continued from page 1

6) Invest in an accounts package

Donít be fooled into thinking you can handle your accounts manually (or with Microsoft Excel). Even if you only have a few clients, you NEED a proper accounts package like MYOB or Quicken (they both offer small business versions). Youíll understand whyrepparttar first time you do your GST reports or annual taxes. In fact, youíll understand why whenever you need to chase down outstanding invoices

7) Give great service

This may seem like an obvious one, but itís important to remember that ďgreat serviceĒ means different things to different clients. Most ofrepparttar 108013 time youíll be working with direct clients (quite often startup businesses) and agencies. Both appreciate great service, but define it entirely differently. Agencies rely on their freelance copywriters to meet strict requirements (getrepparttar 108014 work done well, get it done on time, donít exceedrepparttar 108015 budget). They have end-clients breathing down their necks, so reliability is as important as writing quality. End-clients, onrepparttar 108016 other hand, need an advertising copywriter or website copywriter who sees their businessrepparttar 108017 way they do, and can convey that vision. Theyíll probably need a lot of guidance as well, particularly if theyíre just starting out themselves. If you can, help them understand that copywriting isnít just about telling people what products and servicesrepparttar 108018 business offers; itís about conveyingrepparttar 108019 benefits of those products and services. A good advertising copywriter or website copywriter will be able to help their client think in terms of benefits instead of products and services.

8) Expect hard times

The first year or two as a freelance advertising copywriter or website copywriter will be difficult. It takes a while to generate momentum and during that time, youíll probably find yourself wondering if youíve maderepparttar 108020 right career choice. While itís possible to earn six-figures each year, you have to be patient (so itís not ideal for new or intending parents or anyone with huge mortgage commitments).

9) Donít spend too much on training

In my humble opinion, no money spent learning is wasted. However, you have to weigh uprepparttar 108021 return on investment. I donít know much about what copywriting courses are available, but if theyíre expensive, Iíd think twice. In my experience, most clients (be they agencies or end-clients) value copywriting ability over training.

10) Know you can do it

Confidence in your copywriting abilities is a must. If youíre not adamant you can producerepparttar 108022 resultsrepparttar 108023 client is after, youíll never be able to convincerepparttar 108024 client. Remember that everyone feels daunted atrepparttar 108025 start of a new copywriting job. Thereís always a steep learning curve in copywriting, and generally quite a bit of time-consuming labour. Donít fall intorepparttar 108026 trap of focussing on what you donít know and what you havenít done.

Good luck, and happy writing!

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

Personalize Your Headlines For Increased Profits!

Written by George Dodge

Continued from page 1

Attention [Internet Marketers]! 'Is Your Marketing Being Attacked By Time Sucking Vampires?'

'Getting Ready To [Retire]? Hot Tips For Those About To [Retire]!' {For a travel agency this could read, 'Getting Ready To Travel? Hot Tips For Travelers!'

...or for a tighter niche market, withinrepparttar travel industry, how about, 'Getting Ready To Travel Overseas? Hot Tip For Overseas Travelers!'

...or lets focus on vacation travelers withrepparttar 108012 following, 'Looking For That Great Vacation Spot? Hot Tips On The 10 Best Places To Spend Your Vacation This Year!'}

...or how about this one fromrepparttar 108013 cover of Reader's Digest: 'Got Back Pain? New Cures'

Each of these headlines, personalizesrepparttar 108014 message to a specific person or group. When your reader scansrepparttar 108015 headline, if they recognize their name or a group to which they belong, they will stop and read more of what you have to say, because it applies to them.

For those who are not members ofrepparttar 108016 target group, they will just move on, but that's OK, they were not going to buy whatever you had to offer anyway. So by filtering out those who are just passing through, you can more accurately target your message to, and getrepparttar 108017 attention of, those most likely to respond to your call to action, whatever that may be.

The tighter match your headline message has to your audience,repparttar 108018 better will be your response.

George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.

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