7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove risk from your potential customers and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.

10. Ask people at end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.