8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.

10. Ask people at end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.

Sincerely,

Anton Cheranev

Resource Box:

****************************************************************************

Can You Afford to Lose 200,000 Potential Customers Every Month? How Easily to Get Over 200,000 Potential Customers (Every Month) From All Chief Search Engines Similarly Google, Yahoo and MSN! Using a "Little-Known Robot"! If You Think I'm Kidding, You Might Like To Know That This Is Something That Has Been Tested and Proven To Work! Check up it Here --->http://www.atargetedvisitors.com/cgi-bin/tk.cgi?ezine1

*****************************************************************************

GoRank.com’s Top Ten Comparison http://www.gorank.com/seotools/

If you’ve been banging your head against wall in an attempt to figure out why you haven’t hit top ten results in Google, GoRank.com has a page that can give you important clues to help you figure it out. One of my favorites, Top Ten comparison report, will scrub raw data of top ranking results for a given keyword.

In studying results, you may find it easier to understand where your own optimization efforts are going wrong. Don’t forget to stop by Google for your API key at http://www.google.com/api as you’ll need it to create your free account.

Search Guild’s Keyword Difficulty Checker http://searchguild.com/difficulty/

This one’s an old favorite of mine. When you find what you may think is an ideal keyword, before you start tweaking your pages, it’s a good idea to run it through this tester. Using Google API, it analyzes whether or not a given phrase will be worth your efforts.

You’ll already have to be well-versed in how to find good keywords to plug into tool, but once you have that nailed, it’s pretty reliable in telling you whether it’s worth your time to target that phrase. If you use flash on your site, check out flash viewer on their utilities page as well.

In next article in this series, you can read more about tools specific to Yahoo and Google that will help you track your rankings and study your site.