6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.

10. Ask people at end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.

Benefit How to make money. Most of want to know how to make more. Don't you? If someone knows more about a subject than we do, we want to know. Nosey creatures, aren't we?

Occupation What's job of person with all this knowledge? Is it an expert of some kind sharing their valuable secrets? Or some average Joe that stumbles on a unique idea.

Geography Where do they live or where did this happen?

Odd numbers Odd numbers make your headline more specific and believable.

This type of headline works because people want to know about people. And they (we) want to know what other people know that can improve our lives.

Shall we try one?

Benefit: How to be debt free.

Occupation: Financial Consultant

Geography: Florida

Odd Numbers: 27, 5

27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less...

That's something that people want to know. And that's a headline that gets attention, gets read, and makes sales.

Have you heard of pizza delivery guy and truck driver selling their secrets to their success?

Take a look at their headlines again. You'll see this formula. It's not only way. But it's a good way.

After all, *Is That My Butt? 37 Year Old Maine Cop Tells How Answer Can Increase Your Profit By 277%*

© 2002, Jeff Neil, All Rights Reserved.

You may publish this article in your ezine and/or web site as long as this resource box is left intact.

Jeff Neil is editor of Always Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious about a home based business. Jeff specializes in combination of Internet, network marketing, personal success and home business tax tips for those who will never create their own product. Visit at: http://www.alwaysmarketing.com Subscribe: mailto:always_marketing@infogeneratorpro.com