10 Tips For Bringing Your Event To Life

Written by Susan Friedmann, CSP


Continued from page 1
4. Think about ways to tap into these groups to spreadrepparttar word about your products/services. Use these in addition to your existing marketing efforts. Never rely on just one means of connecting with you target audience. Your credibility is enhanced through different marketing mediums. For example, exhibit marketing could include pre-show advertising, at-show sponsorship and post-show, a trade publication article. The more ways people can hear and see yourepparttar 120252 better. 5. Offer prospects easy ways to try your product/service. For example,repparttar 120253 makers of Pictionary gave demos in parks, shopping centers and other gathering places. The tradeshow floor presents excellent opportunities for this. 6. Come up with other creative ideas to enhance tradeshow show demonstrations. What can you give people to take away to remind them of your company, products and positive show experience. Think about something that will help createrepparttar 120254 buzz. It’ll have to be more creative than a keychain or stress ball. The more product-relatedrepparttar 120255 better. You want people to remember and talk about you – positively! 7. Look at special groups whom you might offer a product discount, a loaner or even for free. You’re looking for groups/individuals whererepparttar 120256 direct product experience will help spreadrepparttar 120257 word. For example, when FedEx started out, it offered free shipping to show people how their program worked. America Online continuously finds ways to offer hundreds of free hours of trial usage to entice new users. I recently saw a display of free CDs at WalMart. 8. Use press conferences for major announcements, new product introductions, but only if they are truly new or improved, or general industry trends - what’s hot and what’s not. Realize that editors are interested in timely newsworthy information; industry trends, statistics, new technology or product information. The media get very upset attending a press conference which is poorly organized and where there’s nothing newsworthy. 9. Use sneak previews at tradeshows to build anticipation and help create a buzz onrepparttar 120258 show floor. Give people a fun experience and a behindrepparttar 120259 scenes view of what’s coming. TV andrepparttar 120260 movies have got this down to a fine art with their coming attractions. Siemens just did this extremely successfully atrepparttar 120261 recent CTIA show in Las Vegas. They organized a live marketing presentation with a futuristic theme that featured a digital phone prototype. They certainly created a buzz, which had people, including myself inquiring aboutrepparttar 120262 product’s availability. 10. Make use of tradeshows to educate your target audience. People are hungry for information. Investigate opportunities to speak either duringrepparttar 120263 workshop sessions or incorporate an educational session into your display. The power of buzz far exceeds many conventional marketing vehicles. It is probablyrepparttar 120264 oldest, most well-used and valuable one out there. Look at how you can make it an integral part of your existing marketing plan to influencerepparttar 120265 voices in your industry.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.


You Are Weird! - - Author Bryan Kumar

Written by Sunny Din


Continued from page 1

Unfortunately, success doesn't come to "normal" people. Success comes to those who think differently, dream differently, and act differently.

So, yes... I am weird. And you are too - and that's a good thing! In fact, it's a great thing!

But what does this have to do with marketing and business success? Actually, quite a lot...

If you want your marketing, and your business, to be successful, you have to be different! You have to stand out fromrepparttar crowd.

It doesn't matter what business you're in. If you're selling toothbrushes, you had better find a way to set yourself apart from allrepparttar 120251 other toothbrush sellers out there, or you'll get lost among them.

If you're creating an ad or sales letter, it had better be unique enough to stand out fromrepparttar 120252 rest ofrepparttar 120253 ads and sales letters or you won't get anywhere. (You still want to use tested and proven copywriting methods - but your "offer" has to be unique.)

If you're using a marketing strategy that everyone else is using, you'd better find a unique twist that will make your strategy out-pull everyone else's or you won't make any money.

To be successful in business and marketing, you have to set yourself apart! You have to stick out ofrepparttar 120254 crowd. You have to make some noise. You have to get noticed! You have to be a little weird.

If you don't do this, you won't make it. I cannot stressrepparttar 120255 importance of this enough...

So, your Job #1 is to look at all your competitors. Study them. Adopt their strengths and find out their weaknesses. And, come up with ways to separate yourself fromrepparttar 120256 pack!

If you do things just like everyone else does, you won't get noticed. You won't draw customers to you. Nobody will know your business exists.

Findrepparttar 120257 uniqueness or "weirdness" of your product, your business, and of yourself. It's your uniqueness that makes you successful!

Andrepparttar 120258 next time someone says, "You're weird," take it as a huge compliment and say "Thank You!" ;-)

Best Regards,

Bryan Kumar

Find Out How You Can Profit From The Internet in 24 Hours or LESS… Guaranteed! Free Report!



Article Author Bryan Kumar a highly respected internet marketer. sunnydin.com is a partner of Bryan Kumar.

For more informational articles and marketing tips and resources please visit http://www.sunnydin.com/24rpt.htm


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