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5. Shortcut on desktop
Place a shortcut to you directory where your master and upcoming ezines are in. That way every time you find a link, that would be helpful to your subscribers, copy and paste it straight in.
6. Build over time
If you ezine goes out fortnightly, day after it goes out make some progress on next one, even it means just check layout, but get it started and finish it a couple days before publishing day. This gives you time to check it before sending.
7. Write your own articles
How can this save your time? By having your own articles, you can increase your creditability and never have to look for new fresh information.
Ezines build customer trust for ongoing sales. Anybody can write articles, you don't have to be a world class author.
8. Use a proof reader
This doesn't have to be a large expensive service, I use students who do a good fast job. I email information to them, next day I get it back ready to send. The best way is to send it as an attachment and keep an eye on your formatting when you get it back from them.
9. Treat it like a 100,000
That's right, 100,00 subscribers "and" $100,000. Keep to your publishing dates, treat your subscribers like gold and they will trust you and become long time repeat customers.
10. Use a mailing list provider.
I used a lot of services from software, like mailoop, list servers etc. So far bringing service in house using a personalized script Mail Master Pro has been a good option, check it out at
Personalizing you newsletter will make it "stand out" from other 80,000+ ezines online.
Producing an email newsletter is an excellent way to build trust, promote your site and increase sales. Remember that it should be only one of you promotion methods and way of increasing sales. Have a great day.
Paul Easton Power Promotion Plus-Free Newsletter, Learn the secrets of Web Site Promotion and get Free Award Software to do it! http://100Promotiontips.com/ezine.htm for more information