10 Things I Learned About Marketing This Week and How You Can Use Them for Success

Written by Susan Dunn, Internet Marketing Specialist


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MARKETING TIP: She was thinking right.

8. Last week I had a computer problem I needed fixed immediately and it was 10 pm. I emailed computer/web coach Nancy Fenn, and she wrote back, "Call Unbelievable Computer Guy Erol, 1-555-HELP-4U2. He'll fix it from California right away. It's only 8 pm here and emergencies are what he's here for."

MARKETING & COACHING TIPS: (1) If you're a coach, give service and have resources for your clients. (2) If you offer a service be available 24/7. And, (3) Knowrepparttar name of an Unbelievable Computer Guy who knows how to get inside your computer LD and fix things. They can't do it without your coding them in, and it sure beats waiting for someone to come torepparttar 105360 house or carryrepparttar 105361 computer somewhere. (Like that's an option at 10 p.m.)

9. I visited my physician this week and we got to talking about multicultural, different practices, generations, etc. She said, "Sometimes someone comes in here and I think -- 'What is this? Is this a social call?' " She also mentioned she was going to pay a home visit to an elderly client whose sons weren't taking good enough care of her, "even though they tell me not to do anything I can't bill for." She then took some of my coaching cards and brochures for her clients who needed coaching and wellness support.

MARKETING TIPS: (1) If you really care about your clients, do what it takes. It isn't all about money. (2) Sometimes it is "just" a social call that heals, in medicine, in coaching, in life; and how deals are forged. (3) If you're a coach, contact physicians and psychiatrists and let them know what you have to offer their patients that they can't or won't.

10. Went with my 80 y.o. friend torepparttar 105362 root canal specialist to see if her problem tooth was root canal or periodontal. She passedrepparttar 105363 root canal test. I askedrepparttar 105364 receptionist as we left, "So what if it's gum disease? What happens?" "They cure it," she said.

COACHING TIP: That's what they call "anodyne (serving to assuage pain; not likely to offend or arouse tensions) therapy." When we go torepparttar 105365 periodontist, I betcha my friend's tooth will be okay because she now "knows" they can heal it. Rememberrepparttar 105366 healing power of positive thinking!



Susan Dunn, Internet Marketing Specialist, http;//www.webstrategies.cc. Web strategies, consultation, implementation, article-writing service, web design and critique. Mailto:sdunn@susandunn.cc for free ezine, put "Checklist" for subject line.


Create a Compelling Vision for Your Business

Written by Caterina Rando


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Do not letrepparttar busyness and immediate needs of your life prevent you from stopping to create what you want your life to look like at this time next year.

Follow these steps to create your compelling vision, and watch it work for you.

1. Get clear about your compelling vision. Write it down on paper; be specific, use visual language.

2. Share it with someone else. Ask them if they can seerepparttar 105357 snapshot. If they cannot, you are being too vague.

3. Read your vision every day and continue to clarify it when new ideas come in.

4. Create a physical image—a drawing, a real photograph, or a collage—that represents your vision. Put that vision where you will see it every day.

5. Create an action plan to realize your vision, and take even some small action every day.

6. Getrepparttar 105358 help you need. You do not have to do it alone.

Once you have your vision, ask yourself: Are you more committed to your compelling vision, or are you more committed to your current situation? Our reality interferes with our vision because we see what is not ideal around us—and that is far more vivid than a vision of what we desire that still lies only in our head and heart. That is why it is important to follow these steps and spend time with your vision every day, gradually bringing it more and more into focus and finally into reality.

Caterina Rando, MA, MCC, helps people achieve success with ease. She is a success speaker, master certified coach and author of the award winning national best-seller "Learn to Power Think." To find out about her book, free e-zine, free articles and other resources, visit http://www.caterinar.com. Caterina can also be reached by email at cpr@caterinar.com.


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