10 Successful Strategies For Profitable Sales Letters

Written by Grady Smith

Continued from page 1

6) Write your sales letter from your customer’s perspective. Put yourself in his or her shoes as you compose it and really feel what someone visiting your site is feeling.

7) Place strong calls to action and offer additional bonuses for ordering now. You’ll see this on every infomercial you watch. Bonuses worth ten timesrepparttar cost and large flashing letters that scream order now! A call to action instructs to act now, and it works! Plus, ifrepparttar 129721 potential customer doesn’t order at that instant, chances are slim they’ll makerepparttar 129722 purchase later.

8) Give multiply ordering opportunities. Make it easy to pay by placing links in multiple places. Use bold print to make them stand out. Create a mini headline for your order link that makes it hard to resist clicking it.

9) Appeal torepparttar 129723 reader’s dream. Center in on what they hope to accomplish by visiting your site, and tell them how you’re going to give it to them. If your classified ad was for an offer to make money online, then you know these people have dreams of working in their underwear. Address that dream, and you’ve made yourself a customer.

10) And finally, offer a strong satisfaction guarantee, and you’ve got a sales letter that grabsrepparttar 129724 reader byrepparttar 129725 throat and doesn’t let go until they input their credit card information.

Grady Smith offers 4 FREE e-books to build your business FAST! http://www.mountainhighpub.com Get 3 FREE secrets to super charged sales letters that makes you BIG profits! Grady now offers his copywriting services, and will give you a FREE critique of your current sales materials: http://www.mountainhighpub.com/copywriting.html

The Easiest Way to Write Anything

Written by Joe Vitale

Continued from page 1

That's it!

Principle-story, principle-story, principle-story.

You can take ANY subject and break it down this way.

You're making it easier onrepparttar readers, too. They don't have to wade through a long involved tale. With this method, you cut right torepparttar 129720 point. You say, "Here's what I believe," and then you use a story to explain why you believe it.

The book fromrepparttar 129721 forties that I'm referring to was "How to Develop Your Executive Ability" by Daniel Starch. I'm using it as an example of this two-step formula, and not necessarily urging you to run out and find a copy (it's out of print, anyway).

I just pulledrepparttar 129722 book offrepparttar 129723 shelf and opened it at random. I'm looking atrepparttar 129724 chapter titled "Putting New Ideas to Work." It begins with a statement: "Write them down atrepparttar 129725 time they come to you."

It then spends four paragraphs giving lively quotes from Tolstoy, Darwin, and Robert Louis Stevenson aboutrepparttar 129726 importance of writing down your ideas when they come to you.

If you just write down your message or key point, it will sit onrepparttar 129727 page in a lifeless, very un-hypnotic way. If you want people to rememberrepparttar 129728 message, if you want them to installrepparttar 129729 message in their skull, then tell a story that illustrates it.

Your stories don't have to be classics of literature. A relevant quote can bring a statement to life. Stories from other people can bring your message to life. But most powerful and memorable of all arerepparttar 129730 stories from your own experience.

I just flipped open Starch's book to chapter twenty-four, on "Turning Bad Breaks Into Opportunities." Right offrepparttar 129731 bat there's a statement: "Resolve not to be downed by failure."

And then follows a page and half of stories about people who were in accidents and went on with their lives, including a quote from Cervantes and John Bunyan. This supportive material awakens your message inrepparttar 129732 reader's mind.

You might notice that I just used this very technique to write this chapter. I told you there was a two-step formula for writing anything. Then I illustratedrepparttar 129733 two steps with stories from my clients, and with a story aboutrepparttar 129734 book that gave merepparttar 129735 idea.

This "two-step" works!

The next time you have to write something, remember: principle-story, principle-story, principle-story.

It'srepparttar 129736 easiest way to write anything!

Joe "Mr. Fire!" Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of marketing books and courses, including "The AMA Complete Guide to Small Business Advertising," Nightingale-Conant's audio program, "The Power of Outrageous Marketing!" and "Create Advertising That Sells."

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