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6) Select a Name -- Your “baby” needs a name. Choose something simple and relevant.
7) Develop a Design -- Determine format and length. Then select a simple design – and stick with it.
8) Assign Task of Writing -- Designate a good writer, editor and proofreader – people who’ll respect your deadlines and tone.
9) Build Your Audience With Promotion -- There are lots of ways to build internal or external readership. Use them.
10)Keep It Going -- Plan ahead. Maintain your schedule. Be disciplined.
Don’t be afraid to call in help if you need it. Once you start newsletter habit, it’s important to stick with it.
About the author
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communique, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: firstname.lastname@example.org)