3) Keep your press release one page in length. Truth is, most editors will only read headline and first line or two of your release.

4) Your header, contact information and release date should be at top of your press release.

5) Use short sentences and double space your lines.

6) Your headline and first few sentences should grab reader’s attention. Write like news organizations you are targeting.

7) You should tell a story and mention your business, product or service in body of release.

8) Proofread your release many times. Look for grammar and spelling mistakes.

9) Follow up is not only recommended, it is vital. But don’t call every other day asking if your release will run. Call once to see if there is any interest, but don’t nag.

10) Stick to facts. Tell truth. Avoid fluff, embellishments and exaggerations. tone it down a bit.

And a bonus: Use active, not passive, voice. Verbs in active voice bring your press release to life. Writing in this manner helps guarantee that your press release will be read.

Now that you understand huge reach of this type of advertising, let's look at financial benefits. Aside from ability to write off cost of sign, you can claim all of your automobile expenses while your sign is displayed. Think about that financial benefit - gas, fluid, service, insurance, depreciation, loan interest, lease interest! This is huge! And how much does it cost to advertise on your car? Next to nothing!

Take a look at webdecal.com. They have some unbeatable prices on static clings, adhesive vinyl lettering, and bumper stickers! And their quick service is impeccable! It's really as easy as typing in your tag line, URL, and phone number (if you wish) and your sign will be mailed to you right away! Oh! I almost forgot - they take PayPal, too!

And for those of you that don't want a permanent sign or a magnet on your car, static clings are way to go. They adhere with simple static electricity, which means you can take them off and re-apply whenever you like. But remember, you can only take deductions for time you are actively advertising on your car.

Look, for a mere thirty dollars, you'll receive thousands of dollars worth of legitimate tax deductions and some great advertising, to boot! You'd be crazy not to advertise on your car!