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And best of all, it’s a way to get buyers to VOLUNTARILY give you both their email and snail mail addresses! Nice.
#6 - Show a huge return compared to
purchase price.
Spell out, in dollars and cents, how cost of your product or service is a drop in bucket compared to returns it generates.
Let’s say your $799 workplace safety review course helps businesses pass inspections. Then calculate exact cost of failing an inspection. List fines, penalties, cost of business shutdowns, etc. These will literally add up to five figures, a huge expense compared to price of your course.
#7 – Make your prospects relieved that you’re charging so little!
This one’s so easy, I’m amazed more affiliates don’t do it. Show higher prices for other products... then tell them your price, which of course is much, much less!
Are you selling an investment course? First talk about $1 million private investment accounts... and huge commissions investment managers charge. By time you tell them about your $599 course, your prospect will breathe a sigh of relief!
Sure, it’s an apples-to-oranges comparison. That’s whole point. You’re showing your prospect why your $599 course is least expensive choice for them... and maybe only affordable one.
#8 - Preempt price objections.
Most sales pages for expensive products and services play on emotions and benefits. They build desire and perceived value over several thousand words and literally “sell” person BEFORE price is even mentioned.
But sometimes you can do opposite -– and reap big rewards by pre-qualifying visitors. That’s right, tell people price up front. Then play on drama and exclusivity of a big number to weed out tire kickers!
Here’s an example: “This course is for serious investors only. It costs $1299. If you’re scared by that price, or if you’re unwilling to invest in your ability to create wealth, then our course is not for you.”
Sure, this approach is based on snob appeal. But it’s also very powerful reverse psychology: more you tell a prospect they don’t qualify, more some people will insist that they DO!
If you don’t believe this approach works, some of greatest direct response copy of all time has taken it all way to bank. One fund-raising letter that generated millions for a bird-watching expedition stated: “It will cost you $10,000 and about 26 days of your time. Frankly, you will endure some discomfort, and may even face some danger.”
#9 – Use a “false close” to create suspense.
It’s a classic... and it still works. Establish value and desirability of your product without a doubt, but delay gratification for a few more paragraphs while piling on even more benefits.
The most common false close is old “But wait, there’s more...” tactic. Even though your case is made, you don’t stop and mention one or two more irresistible benefits.
This is also a great place to meet possible last-minute objections by pulling out “Warning! Don’t buy any investment course unless it meets these 8 criteria.” If your prospects have gotten this far, they WANT product. So give them 8 or 10 or 20 more ways to justify that big expenditure!
#10 – Sound like leading expert in your field.
Price resistance diminishes in direct proportion to trust. If your visitors believe that you’re an unchallenged expert in your niche, they’re much more likely to make that big-ticket purchase.
How do you establish this aura of expertise. Offer UNIQUE solutions they can’t get elsewhere. Show PROOF that your product or service works as promised. Display prominent TESTIMONIALS and ENDORSEMENTS from respected authorities in related fields.
And avoid hype at all costs. It’s far better to sound low key -- but confident –- than to scream for attention.
And remember, prospects aren’t stupid. If you back up your claims with hard facts and data, they’ll gladly plunk down hundreds to thousands for your affiliate promotions. But if you don’t, they’re smart enough to look to your competitors!
This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.
Sign up for a FREE course and find out more:
http://www.AffiliateClassroom.com
