10 Secrets For Writing Killer Complaint Letters

Written by Shaun Fawcett, M.B.A.

Continued from page 1

7.Send copies if appropriate. There can be cases where it is wise to send a copy ofrepparttar letter to other parties just to make sure that you will get some serious action. For example, in a case where you have been told to write to a Regional Manager of a program, it is often a good idea to make sure that someone in head office also gets a copy. I sometimes send a copy to customer services or customer relations, offices atrepparttar 129754 national level.

8."Shame" them as much as possible. Companies that claim and advertise high levels of customer focus and service do not like to be criticized in those areas. If you have a strong case that makes them vulnerable in one of these areas, use as much ammunition as you can to embarrass them in these sensitive areas. Modern marketing terms such as: customer relationship management (CRM), one-to-one marketing, most valuable customer (MVC), and customer-centric focus, all tend to get their attention. Also, using such terms makes you sound like an authority.

9.Imply you might take your business elsewhere. I always do this nearrepparttar 129755 closing. Companies don't like to lose customers, especially long-time customers. Senior marketing people are well aware that study after study has shown that it costs five to seven times as much to recruit a new customer as it does to hold on to an existing one.

10.Ask for an early reply. Inrepparttar 129756 closing paragraph of your complaint letter, state specifically that you are expecting an early reply. Make sure that you follow-up by phone or e-mail if you have heard nothing in three weeks. Some companies will send you an acknowledgment letter stating that they are working on your case and will get back to you within a week or two.

Userepparttar 129757 above strategies and you are sure to get action from your complaint letters. And, don't forgetrepparttar 129758 old truism "the squeaky wheel getsrepparttar 129759 grease"!

================================================================ By Shaun Fawcett from his new one-stop writing help e-book "Instant Home Writing Kit". Full of tips, tricks, and secrets on how to write personal and business letters, resumes, cvs, papers, e-mails, essays, and business reports. Includes dozens of formatted downloadable real-life templates. Check out this time and money-saver at: http://www.instanthomewritingkit.com/ ================================================================

Shaun Fawcett M.B.A., is a Canadian-born and based writer, consultant, journalist, and publisher who has worked in many professional capacities over the years. He is also the Webmaster of the one-stop writing help Web site: www.writinghelp-central.com. Every week, thousands of people visit that site to obtain tips, advice, and resource information on everyday writing including: personal and business letters, resumes, cvs, reports, essays, and term papers.

Does this Headline "Grab" Your Attention?

Written by David McKenzie

Continued from page 1

Capitalizing each ‘major’ word inrepparttar headline grabsrepparttar 129751 readers attention. However do not capitalize every word. Do not capitalize words such as ‘a’, ‘the’, ‘of’, ‘to’, ‘on’, ‘in’ and ‘an’ unless they arerepparttar 129752 first word ofrepparttar 129753 headline. It’s just not necessary.

Take a look atrepparttar 129754 ‘headline’ above for point 3. The words ‘the’, ‘of’ and ‘in’ are not capitalized. Let’s see what this headline would look like if they were:

Capitalize The First Letter Of Each Major Word In The Headline

It just does not impress as much. There is no distinction betweenrepparttar 129755 words. The ‘major’ words do not stand out as much.

However, inrepparttar 129756 headline under point 3repparttar 129757 following groups of words stand out more because they are separated byrepparttar 129758 not so important words:


First Letter

Each Major Word


4. Use powerful words

“Grab” is a powerful word. So is “Free”. Even “Powerful” is a powerful word for that matter. Try and have at least 1 and maybe 2 powerful words in your headline. These powerful words will draw inrepparttar 129759 readers attention and prompt them to keep reading.

Use these 4 techniques to help you write better headlines. Get repparttar 129760 headline wrong and there is no use writingrepparttar 129761 article,repparttar 129762 ezine ad orrepparttar 129763 sales letter.

Getrepparttar 129764 headline right and you are half way to makingrepparttar 129765 sale or obtaining a new ezine subscriber.

David McKenzie is the author of a new e-book titled "How To Write Free Articles and Market Them With a $0 Marketing Budget" Get a Free 5 Day Email Course http://www.brisney.com/how-to-write-free-articles.htm

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use