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As an example, take a look at this article. Sentences are short and punchy. Some aren’t proper. But they get point across and make it very easy to read.
6) USE HEADINGS: You need to have one that hooks your reader in beginning to lead them in. Then, to keep them hooked, you should break up your copy with a few subheadings that set hook even deeper to keep them reading.
7) UNDERLINE AND BOLD: Use this on words and phrases you want to jump out. But don’t overdo. The principal quickly becomes diluted with overuse and none of it will be read if it’s splattered everywhere.
8) EDUCATE YOUR CUSTOMER: If you can teach your readers something then they’ll believe you to be an expert. And if you can lead them to that, then chances are they’ll buy. We all want to learn from experts.
9) GIVE THE READER AN ORDER: Don’t leave choices to reader. If you do, they might choose to click away from your site. So, use phrases like “Click Here”, “Order Now”, or “Go Here”.
10) USE YOUR P.S.: Your P.S. will get read. Trust me. And way to make it work for you is to restate your offer in a different light. That way, if your heading grabbed them, restate and added benefits of your P.S. can tighten your hold and force them to read rest of your sales letter.
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