10 Reasons Why People Don't Buy From You Written by Steve Li
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7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list freebie above your ad they may never look to see what you're selling. 8. You don't attract target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising. 9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get highest possible response rate. 10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when offer ends.
Steve Li is the webmaster of http://pushbuttonincomes.com You can read more articles like this by subscribing to his twice-weekly Newsletter. Send a blank email to: mailto:pushbutton@pushbuttonincomes.com?subject=subscribe get a free course "Online Advertising for the Completely Clueless!"
| | WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising Written by Dr. Letitia S. Wright, D.C.
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There are ways that a small business and even a home based business can get on television and get their message to market they are after. First of all, know your client. Know everything you can about who you are selling to. If you think your product is for everyone, this article will not help you. If you know everything about your target market, you will know where to find them. Where they hang out, what they read, eat, wear and watch. Who influences them, who angers then, who inspires them, who informs them. That where you want to be also. On television, check out shows and cable channels that speak to your audience. For my show, The Wright Place TV Show, Lifetime, O network and WE channel are where a lot of my viewers will also be.
Dr. Wright is a Stevie Award Finalist for 2004 and the host of The Wright Place ™ TV Show seen in 5 million homes in Southern California and on the internet at www.wrightplacetv.com. Get Your Free Special Report: 19 Secrets To Effective Television Advertising That Cable Companies Don't Want You To Know by emailing info1080-91878@autocontactor.com
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