7. You'll find out how to design your web site to fit your visitors needs and wants. This will increase time your visitors spend on your web site.

8. You'll find out what kind of non related products or services your customers would buy. This will help your business easily move into a different market.

9. You'll find out how to better price your products. This will help you sell your products or services at at a price that will pull most orders.

10. You'll find out were your potential customers are hanging out. This will inform you where to market and promote your products.

If you want to pay a little more and don’t want task of hiring/finding your own writers and editing and posting their submissions yourself, you should know that there are a growing variety of quality licensed syndication companies designed specifically for Internet delivery might be your best solution.

Screaming Media [http://www.screamingmedia.com], iSyndicate, and 7am.com [http://www.7am.com] are all experienced and outstanding content delivery syndication firms who can help you, for a varying fee, incorporate (automatically) their daily content into your site. You have to first decide what you can afford to spend or, in case of repeat traffic, what you can afford to lose if you don’t stand out from crowd.

One word of caution, however: Try to be original. Lots of content providers already carry some of "traditional" services like Reuters, Associated Press, and UPI. If you can, try to find a syndicated content feed offered by a different provider – a news service or a sports feed that is just as good as "the big boys" but different enough to provide your site with a unique feel.

Not all content is alike, even if subject or focus of content is same. For example, there isn’t much difference in way Reuters or AP handle a similar subject; but USAJournal.com [http://www.usajournal.com] or WorldNetDaily.com [http://www.worldnetdaily.com] may have a totally different point of view on same subject.

That is what is means to be unique – just don’t be "same" as everyone else! Give them a reason to come to your site instead of some other site.

In short, if you’ve spent all this time creating traffic for your site, now it’s time to build brand recognition and most of all, loyalty. That kind of loyalty keeps your site numbers high and your advertising/marketing potential high as well.

But if your content is just like content on 100,000 other sites on Internet, you have to, at some point, take on role of one or your site’s visitors and ask yourself: "What makes me want to keep coming back here?"

If you can be honest with yourself, direction you take with your content and delivery of information on your site will become obvious. Just remember always: "Content is king!"