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6. Offer Co-Branding or Re-Branding.
To encourage other webmasters to distribute your eBook to their guests, you can offer to 'brand' book with their URL and logo. Some eBook compilers include this as one of their features. One of them is Activ E-Book Compiler, a solid affordable option available at http://buildyourhomebiz.com/ebookcompiler.html .
7. Promote, Promote, Promote.
There are plenty of ways to promote your eBook. These include:
= Listing it in eBook directories.
= Promoting it in your email (or message board) sig file.
= Posting to appropriate 'announcement' groups or lists.
= Creating a special page just for eBook and submit that page to search engines.
= Offer book to your list of business contacts and let them know that they're welcome to distribute it to their own guests.
There are many other ways to distribute your eBook; be creative!
8. Consider Selling Advertising.
If you have a heavily trafficked site and stats to prove it, you may be able to sell advertising within your eBook. Naturally you won't want too many ads ... but a banner at top and bottom of each page is fairly common.
You can also choose to use that space for your own ads ... or offer them to select webmasters in exchange for some additional promotion.
9. Build Your File of Testimonials.
Chances are, if people love your eBook you'll start to receive unsolicited testimonials. Ask person for permission to use his or her testimonial within your marketing materials. It will show that you have a lot of happy customers - and help to persuade visitors to make a purchase.
10. Consider Using an Autoresponder for Follow-Up.
You may want to offer your free eBook in exchange for an email address. This gives you opportunity to repeatedly market to reader. Instead of giving him a free eBook and then never contacting him again, you 'grab' him while his interest is at a peak and continue to offer more free information through your follow-up autoresponder. At end of your message, encourage reader to take a look at what else you have to offer.
Angela Wu is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. Visit her online today at http://onlinebusinessbasics.com/article.html