4 Is it advisable to use Clip Art in logos? If your business is locally inclined, say you just want to operate a small corner café, a strong corporate identity may be a bit too much. You could use your start-up funds on more important things like interior design of your place for example. For times like these, a high quality solution would be right typeface for your company name and high quality royalty free clip art. By trying out and mixing multiple clip art images, you can create a unique logo.

3 Can I trademark my logo created from clip art? A trademark lawyer advises that even if you alter drastically a clip art image, it may still be impossible to trademark. However, he said that one may consider using design with drastically altered clip art up until company gets well underway and then later replace it with something similar yet completely original. This way, company may have trademark protection.

2 What can I use to reduce computer memory on my images? Images and illustrations tend to eat much of computer memory. In order to decrease memory usage, vector graphics may be used. Vector graphics shrink and expand without loss of detail. They require less computer memory unlike a bitmap image which can take up to 2 to 10 MB of memory and loses detail when expanded.

1 What do I need to remember when designing my logo? A designer compares a logo to a story… "It is like a compressed story of your company…backed by a promise." It is a trademark that supports and represents your company's ideals and objectives. When designing your logo just keep this question in mind: What do I want my customers to expect and feel when they see my logo?

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