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-- Ad Copy Tip #6:
Build and use a "swipe file." This shady-sounding term refers to a file or collection of winning ad copy that others have used successfully. No, I'm not advocating that you plagiarize work of other copywriters. What I'm suggesting is that you creatively adapt winning elements of other proven ads to your own situation. Sure beats trying to reinvent wheel from scratch.
Better yet, Yanik Silver has developed a collection of winning, ready-made sales letters you can use as your own swipe file. Check it out at: http://profitinfo.com/success/isl.htm
-- Ad Copy Tip #7:
Real testimonials in ad copy can be effective at helping prospects overcome sales resistance. Testimonials are more believable when full name, city, state, and - if possible - contact information, are used in ad copy. (Ask permission before publishing someone's testimonial.)
-- Ad Copy Tip #8:
Ads that look like ads draw less readership than those that look like editorial material. Think of ways you can take advantage of this in your marketing campaigns, in order to increase response. For example, can you make them more informative, while doing an effective selling job?
-- Ad Copy Tip #9:
When writing ad copy, keep it simple. Break up long paragraphs and sentences into smaller ones and include only one main thought per sentence. Streamline by cutting out unneeded words.
-- Ad Copy Tip #10:
Use enough ad copy in your sales letters to fully describe your product or service. Some have impression that people won't read long sales letters. Real prospects *will* read long sales letters, as long as they find interest in them. But they will not read long BORING sales letters.
Marty Foley. His highly-rated book, Internet Marketing Goldmine, reveals powerful Internet success strategies and is available at (http://ProfitInfo.com/). Check out his directory of only *proven* money-making affiliate programs at: (http://AffiliateProfitInfo.com/).