5. Passive verbs. Use active verbs and active sentences when writing your site's copy. Active verbs are powerful and lend energy to your site. The more conversational website is better.

6. Long sentences. Long sentences are tedious to read. Better keep it short and simple so that it can easily be retained.

7. Lengthy pages. Keep your pages brief and concise. People are easily bored of reading, so you have to adjust to their attention span. If you have a lot to say, you can create a series of pages with good navigation to explain your topics.

8. Not identifying benefits of your products or services. There are two reasons why people make purchases. First is to get rid of pain and second is to get pleasure. They want to discern how your products and services will help them with their definite pain/pleasure situation.

9. Neglecting to ask visitor to do something. In marketing, this is known as a Call To Action. There should be a space designated to tell your visitors what you want them to do next. Sign up for my newsletter. Order now.

10. Accepting as true maxim build it and they will come. Once you've built your website you have to let people know about it. If you don't deliver them to people, then your website is not worth money you spent to create them!

Yellow - Yellow is brightest of all colors and has greatest illuminating power. It is a warm and cheerful color. In addition to cheerfulness, yellow can also convey caution, optimism, idealism, cowardice, and imagination. Too much yellow can be an eyesore. Be careful using yellow with greens and purples of same intensity. It might tone down one or other.

Green - Green connotes youth, fertility, ecology, nature, health, growth, money, safety, healing, and food. However, to other viewers, it may connote envy, insects, and reptiles. Green can be well suited as a secondary or accent color.

Brown - Brown implies simplicity, earthiness, comfort, durability, and stability. However, like neutral grays and beiges, a site that is mostly brown can be very dull. However, a site that had a light brown/beige background, a rich brown secondary color, and bright or dark red accents can give impression of being very professional.

When choosing colors for your web site. Choose wisely because colors have a larger impact on viewers. To know its impact, try this test: Open your web site and write on a piece of paper as many words and images that you can think of. Now, have another person to do same. After that, compare your notes. If you made correct color choices, list should be almost impossible to tell apart.