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5) Try Something New:
If you're going to tackle trials of being a publisher, don't just be a carbon copy of a million other newsletters. Be first on your block with eZine to kill for. If your newsletter doesn't reek of originality you might find it hard to get and keep happy subscribers. Try to find original ideas to present your newsletter. You may not consider yourself a salesperson, but they would be first to tell you, it's all in presentation.
6) Prepare Yourself for Dedication:
A newsletter may not require dedication of a doctor, but you must prepare yourself to be available to your subscribers. Publishers must invest a lot of time in creating, publishing and supporting a successful newsletter. I myself schedule my vacations know that my laptop will have a phone line or dataport available. Also consider this; if you are using a local Internet provider and they don't have a 1-800 number, you may want to consider a switch. Whether you are a newsletter publisher or not, any good webmaster will make arrangements to have access to their email everyday, of every week, of every month.
7) Don't Pull Jeckel and Hyde:
Don't go changing your format at every whim. Too many changes will confuse and frustrate your readers. You may want to add a new section or showcase a new idea, but leave general format in tact. This is not to say that you should never change format, but try to limit major changes to once or twice a year. Be sure to make your readers aware of these changes in advance so that they are prepared for changes and you can avoid shocked readers.
These are just a few of many good ideas that will help you be a more successful publisher. I hope that your newsletter is successful and you enjoy hard work ahead. Remember, if it's not fun for your, it won't be fun for them.
As always I invite you to read more of my articles on marketing and online business tips to help you succeed in your online business ventures. Find more of my articles at "The InfoZone", largest Business & Marketing Article Archive on Internet. Go to:
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