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Another thing that urks me at many sites is when you see a button where you can click on your weather. Most of these programs turn out to offer weather for North America and North America only. What if your reader in Tokyo or Paris wants to know weather, too?
Ditto news. For sites offering top news reports, I‘ll bet half offer only American news. What about visitors living in Asia or Europe, don‘t we also want news? In a news story, I find it bothersome that every reference to “government“ has to refer to Washington. Or that every stock quote must be from U.S.
Folks, there‘s a whole world out here ready to visit your Website and maybe buy your products. Why shut us out?
Do you suppose I‘ll be going back to a Website that offers only weather for North America or claims my address is incorrect because I did not select a state from their listing? No, I‘ve had door slammed in my face and once is enough. They won‘t get my business because they‘ve more or less made it clear to me at first visit that I am unimportant to them.
I‘m not suggesting we go out and hire sociologists instead of Webmasters, but let‘s not go out of our way to turn off a potential customer base from all over planet either. Examine your own site and see what positive changes you might make in this regard.
Once we all start thinking globally, we‘ll act it. As we attract new customers, our success rates are bound to go up. After all, I can‘t think of a better place to go global than cyberspace.
Roberta Beach Jacobson is an American freelance writer who has lived in Europe since 1974. She is the editor of Kafenio (http://www.kafeniocom.com). She can be reached at firstname.lastname@example.org.