5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on outside of an envelope, it has impact of a miniature billboard. People read it first; however, message should be short and concise so it can be read in less than 10 seconds.

6. Send A Second Offer To Your Customers Immediately After They've Purchased Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

7. Newsletters. Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

8. Seminars/ open house. Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit attendance and charge a fee. A fee gives impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

9. Bartering. This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.

10. Mail Outs. Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.

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Whom do you need to meet to accomplish your goals? And where do you meet them? Angel Cicerone, Associate Editor of South Florida Business Journal says, “If you’re going fishing, go where fish are.” Focus your efforts by being in right place at right time. It’s not just who you meet, but how and where you meet them. Meeting people in “right places” adds credibility to that meeting. That’s not to say that striking up a conversation in supermarket has no value. It does. It’s just that if you want to develop first class contacts, you must fly first class.

If you are flying first class, those sitting in same section will view you as a peer. Of course, there’s no guarantee you’ll make those great contacts. However, if you don’t fly first class, you’ll never know. It may be worth investment. The same people flying first class can also be found at those events, fundraisers and conferences in which you participate. Go where people you wish to network with will be!

Are you willing to invest time it takes to achieve your goals? How much time is enough? Begin with end in mind. The key to relationship marketing’s success is to know what it is you want to accomplish. To start networking, you have to set your foot in door.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business by Heidi Richards