6. Doing Too Much Talking You know your services and products inside out; you could talk for hours, if not days, about your processes, product features or benefits. Don't. You'll lose your prospects attention, especially if you're marketing over phone.

Whenever you call a prospect or they call you, use call to learn what they want and need. Ask questions. Let them do talking so that you get information you need.

7. Not Clarifying Value From Client’s Perspective You have a crystal clear idea of benefits of your products and services; you want prospects to understand these benefits from their point of view.

To help prospects understand value you provide, get them to define what they are looking for and what it's worth to them.

8. Not Getting To "Yes" Your primary objective is to get prospect to say, "yes" when you ask them whether they want to place their order or sign up for your services. Set up a pattern of "yes" answers and you'll increase chances they will say "yes" when you ask them to buy.

Review their objectives and ask them if that is what they are looking for. Review solution you provide and ask them if that is what they are looking for.

9. Neglecting To Ask For The Sale If you want people to buy your products and services, you need to ask for sale. This sounds obvious, but tendency is to wait for prospect to say they are ready to buy.

Why do we do this?

Until you gain confidence in your phone selling technique, you're afraid of getting turned down when you ask for sale. It's common to compensate by talking endlessly about features and benefits of your products and services.

If you're working with qualified leads, many of people you are talking with want to buy your products and services. Help them clarify value and then help them make purchase.

10. Forgetting To Follow Up On Sales When you make a sale it may seem like end of your marketing effort. Think of your first sale not as closing a sale but opening door to a long-term relationship and you’ll increase future sales.

When a prospect becomes a client or customer, they've provided tangible evidence of their trust in you and your products and services. Follow up with a phone call to find out how product or service is working and there is a good chance you'll uncover a need for more of your products and services.

You don't have to hate marketing on phone. Learn what to say and how to structure conversation and you'll have more fun and make more sales.

4. Follow up with prospects. Don't be content to have a mailing list and never mail to it. Send a series of emails to prospects. You can automate this so it doesn't take much time. And it can be very effective in creating more sales.

5. Follow up with customers. They have already trusted you enough to buy once. If your product or service is valuable to them, they are likely to buy again, but only if they don't forget about you. Stay in contact with your customers. Don't just send them ads. Send emails that say you care about their success.

6. Know what works. Most webmasters have no idea what is or is not working for them. Pay-per-sale advertising makes this simple, but you probably will use other marketing methods. That's great as long as you track results. High sales marketers track their marketing methods to see which ones brought CUSTOMERS.

7. Do more of what works, whatever it is. It's easy to get caught up in doing next great marketing method. Test other marketing ideas, but keep doing what works. If you create and distribute a press release and that brings buyers, do more of this. Keep doing it until it stops working.