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Paid advertising has worked for me, also, to some extent. But I don't like spending money just to get traffic. If I'm going to spend money, I'd much rather use it to get leads--for e-courses or free reports. I'll talk about leads a little later on.
But traffic as a necessity is such a "duh" point that I'm going to move on to next tip ;)
Effective Marketing Strategy
This is key to getting traffic. This is why I called your best-selling ebook a potential best-selling ebook earlier. This is what takes your potential best-selling ebook with best-selling content and actually makes it a best-seller.
Even if it has best content for your market in world, it's not going to sell itself...unless you have an effective marketing strategy in place.
This isn't just setting up a joint venture or two, or writing an article and distributing it to a handful of ezine publishers. That will give you some quick traffic but not enough to really profit from.
The real key to an effective marketing strategy is persistence. It is persistently doing joint ventures and persistently distributing articles that promote your new ebook. And persistently doing any other traffic-generating techniques you can think of. And in order to be persistent, you have to stick to a list or schedule of things to do.
For example, at end or beginning of each day, write down marketing strategy you'll use to promote your ebook for day. It could be setting up a pay-per-click account with Google or Overture. It could be sending an article to 100 (or even just 5) publishers. It could be sending a joint venture offer to 5-10 people. It could be writing a free, viral report or ebook to promote your paid ebook, etc.
Make a schedule and stick to it.
Best-selling Sales Page and Sales Letter
No bells and whistles, no flashy website templates. Just a simple 2 or 3 page website that appeals to emotion of your target audience, not their logic.
But even appeal to emotion has to be logical. Meaning, that if you're trying to sell your weight loss ebook, then don't tell them they can lose 90 pounds in 30 days or something outrageous. Even if, miraculously, that were possible, it still has to sound reasonable and truthful. Avoid hype at all costs and try to stay away from ad copywriting that's been repeated ad nauseum.
For example, you wouldn't want to write a salesletter with "Make Thousands of Dollars While You Watch TV" as headline. You're too smart a cookie for that. ;)
Those kinds of headlines don't really work anymore. (Not most of time, anyway). People tune that out nowadays. They want specifics. You need to make yourself and your product stand apart from crowd of hype.
Be sure to include all of necessary elements in a salesletter--aka emotionally-riveting benefits, believable guarantee, great headline, etc.
One thing you can do is study and copy a proven best-selling salesletter. In Best-Sellers Online manual, Jimmy Brown provides a tutorial outlying construction of his salesletter for Profit Pulling Newsletters.
An alternative is to hire a professional copywriter or get some kind of instant salesletter software emplate.
Top Notch Payment Processor
You've gotta have a way to take orders. And you have to have a reliable way of taking orders. Otherwise, whole purpose is defeated. ;)
You can go with a merchant account or more popular third party payment processor, like Clickbank.
Important things to look for in a payment processor: real time stats, easy access to account, prompt payment, 24-7 customer service, good reputation, and ability to support an affiliate program (if you plan on having one).
And you might want a backup payment processor in case your primary one suffers downtime (or hackers or any other catastrophe). That way, when it happens, you can quickly change order link on your page and not have to suffer through too many losts sales until your primary payment processor gets up and running again.
A Way to Follow-Up With Those Who Don't Purchase Right Away
Okay, so you've been testing your salesletter and know that you have a 2% conversion rate, which is pretty good. But you need a way to contact 98% that don't buy. You rack your brain thinking of how to do this.
You can offer free samples from your best-seller to entice people to make purchase.
You could offer a free, multi-part (usually 7) report by email that's related to your ebook and frequently mention your ebook. Or you could compile that report into an ebook and get people to request it by email. Or you could offer a demo rial/lite version of your ebook and get people to request that by email.
You could also offer a subscription to your ezine where you'll mention your new ebook frequently.
For all of that (especially free reports and e-courses), you'll probably want to use an autoresponder.
In either case, get those email addresses, including email addresses of those who do buy. They've already bought from you. And provided that you did your job and gave them best-seller content, they'll be first people you should contact when you're ready to launch something else similar to what they've already paid for.
Kori Puckett is the web mistress of Webpay Success and the creator of Best-Sellers Wanted, a comprehensive package for future best-selling ebook authors. Get step-by-step instructions for creating and profiting from your own best-selling ebook by visiting http://www.webpay-success.com/bs.