have other businesses selling for you.

7. When you ship out or deliver your product, include

a coupon for other related products you sell in

package. This will attract them to buy more products

from you.

8. Send your customers a catalog of add-on products

for original product they purchased. This could be

upgrades, special services, attachments, etc. If they

enjoy your product they will buy extra add-ons.

9. Sell gift certificates for your products. You'll make

sales from purchase of gift certificate, when

the recipient cashes it in. They could also buy other

items from your web site. 10. Send your customers free products with their

product package. The freebies should have your ad

printed on them. It could be bumper stickers, ball

caps, t-shirts etc. This will allow other people to see

your ad and order.

Quote of Day:

"Never talk defeat. Use words like hope, belief, faith,

victory." -- Norman Vincent Peale

It really works!

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•SPECTATOR SPORT: Conversation with you should not be a spectator sport for others. Remember that there’s a huge difference between listening and merely waiting for your turn to talk. You hired your employees and perhaps a consultant because you assumed they had brains, so let them use them. Ask questions and listen to answers.

•JUST ANOTHER PRODUCT Realize that even though you think that your new product or service is greatest thing since flip-top beer can, world just sees one more product and must be convinced. You created this product and you know every function of it, but customers do not buy functions, they buy only benefits. Whether your product is a high tech internet service or office furniture, you must show how it is uniquely beneficial to your customer. Functionality makes your products work, Benefits make them sell.

•PAPER WEIGHT: If you have high tech inventive skills to create a product, chances are that you don’t have skills to market and sell it. Many small business owners think that marketing and sales are simplest part of their business, so it is almost an afterthought. There is only one reason that inferior products outsell better ones; and that is successful marketing. Think of your marketing plan as complete story book that sells your product. If your story book is a best seller, then your product will be a best seller. Without right story that will build sales and distribution, your wonderful product is just another paper weight head for a land fill.

•STAND BACK: Your competitors are not all stupid. Guess what? They think their babies are cute too, and they may tell better stories that make them look even better than yours. So stand back and look at yourself and your baby and try to look through eyes of a disinterested party, because believe it or not, world is a disinterested party.

Remember, there‘s an 80% chance that you will not be in business in 5 years. As busy as you are, and successful as you think you are, you must set your ego aside and realize that there are things beyond your control. Successful companies know that secret to success doesn’t lie in knowing everything; it lies in knowing what you don’t know, and finding those who do.

I wish you good luck and great success.

Steve Baker is a business advisor who specializes in market development. He founded a company that did $500 million the first year and he was sued for $1.4 Billion. He speak on How to be a Successful Failure, and he is the author of the award winning book, PUSHING WATER UPHILL With A Rake; Memoirs of a Successful Failure. He lives in Colorado where he is an avid poor golfer. He can be reached through his website www.PushingWaterUphill.com