7. When you ship out or deliver your product, include a coupon for other related products you sell in package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy extra add-ons.

9. Sell gift certificates for your products. You'll make sales from purchase of gift certificate, when recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

For example, I recently visited a web site offering special interest travel books. They offered a map of any country as a free bonus with each order. I'm sure map cost site owner much less than its perceived value to customer.

4. FREE FAST DELIVERY: People want to receive something immediately after buying it ...especially during Holidays. You can motivate them to buy by offering free fast delivery. For example, a company selling personalized desk accessories offers free overnight shipping during Holidays.

5. BILL ME LATER or BILL MY CREDIT CARD LATER option: This offer generates many sales you normally wouldn't get during Holiday Season. It removes customer's concern about spending too much money right now.

TIP: Always include a deadline for your offer. Prospects are more likely to take immediate action when faced with risk of missing your offer.

ADVERTISE YOUR SPECIAL HOLIDAY OFFER

Your Holiday Offer is short-lived. So use advertising methods that produce fast results. For example, send a brief email or postcard announcement to your customer or prospect list. Place online and off line ads that will run immediately after you place them.

TIP FOR INTERNET MARKETERS: Announce your Special Holiday Offer prominently near top of your home page. Something as simple as words, Special Holiday Discount, will grab your visitor's attention and draw them into your web site.

Everybody wants to get a "special deal". Most people don't expect to find one during Holiday Season. Surprise them with a Special Holiday Offer. It will motivate many hesitant prospects to buy.