10 Important Things To Tell Your Prospects!

Written by Larry Dotson

Continued from page 1

6. Tell your prospects your product is compact or light. People may want to takerepparttar product on a trip or don't have much room where they live.

7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products allrepparttar 127434 time.

8. Tell your prospects that your product is easy to use. People don't want to buy a product that they have to read a 100 page instruction manual.

9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.

10. Tell your prospects that you stand behind all your products. People want to know that you back- up any claims you make about your product.

Larry Dotson Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business

Use Visualization To Make Your Sales Soar!

Written by Ron Sathoff

Continued from page 1

* Be specific. Brevity might berepparttar soul of wit, but details arerepparttar 127433 spice of life. Details provide nice reference points for visualization. They are like little clues that helprepparttar 127434 customer createrepparttar 127435 desired image in their mind. "Imagine yourself on a boat" does not haverepparttar 127436 same evocative feel as "Imagine yourself onrepparttar 127437 deck of your sailboat, gazing atrepparttar 127438 sunset asrepparttar 127439 breeze blows through your hair." The latter sentence might be hokey, but it creates a much fuller picture, doesn't it?

* Be clear. Nothing will ruin a mental image faster than a confusing or unclear idea. I don't know how many times I've been reading about a "business opportunity" and found myself wondering, "what inrepparttar 127440 world are they talking about?" When you try to figure out a question like that, you are using most of your mental capacity to analyze, NOT to visualize.

* Userepparttar 127441 audience's experience to help you. Remember that your audience has a wealth of experiences that you can draw upon. This works well because you can create a lot of detail with just a few words. The "trick" is knowing what your audience has experienced and using that knowledge appropriately.

For example, if you were trying to evokerepparttar 127442 great, yet scary, feeling of starting your own business, you could call upon your audience's experiences by saying, "Think back onrepparttar 127443 day onrepparttar 127444 day you first rode your bike withoutrepparttar 127445 training wheels" -- since most of us have had this experience, we would just fill inrepparttar 127446 mental picture with our own details -- Presto! A complete visualization created in only 17 words!

Being able to help your customers visualize isrepparttar 127447 difference between writing text that is simply informative, and writing text that is truly provocative. A picture may be worth a thousand words, but remember that a few words can often cause your audience to paint a picture in their minds -- a picture that you can use to showrepparttar 127448 qualities of your product or service.

Ron Sathoff is a noted speaker and manager of DrNunley's http://InternetWriters.com Ron works with business speakers and writers, helping them with their copy-writing, marketing, and Internet promotion. Reach him at ron@drnunley.com or 801-328-9006.

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