7. Introduce yourself in your ad copy. Haven't you ever read an ad copy and wondered half way through it who is selling product? It's a big turn off.

8. Start your ad with a story. It draws people right into your ad and they forget they're being sold to. You could start with "Once upon a time..."

9. Use less than five points in your ad copy. If you start revealing too many topics, your readers might get confused and quit reading.

10. Make your target audience's experience reading your ad positive. You could educate them or tell a joke to make them laugh.

Using words like FREE, BONUS, and MONEY will also grab reader attention and make your ad stand out. Highlight or capitalize important words for emphasis, but try to refrain from using lots of exclamation points. Yelling at your prospects will get you nowhere!!! See what I mean?

Once you've written your ad, use your spell checker. Even small mistakes in spelling or grammar can make you look careless or unreliable. When you're reading an ad and see typos, what do you think? Keep in mind fact that your audience most likely ISN'T full of idiots.

Overall, make sure your ads will get noticed, convey facts, and contribute to your credibility. A good ad will get people interested and excited about your product without excessive hype. If you can do all these things, your classified ad will serve you well.