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7. Organize originals in a binder where customers can see them, or so you can bring them with you on calls.
8. Make a separate piece of literature that contains nothing but your best testimonials… call it "Our brag" sheet or "People are talking about us… and we LOVE it!"
9. If possible, eliminate dates on your testimonials; if it's too old it loses some of it's punch, even though everything they said is still just as valid as when it was first written.
10. Can you take photos of your happy customers with your product? Some products lend themselves better to photographs than others; that's something only you can decide, but if it's a particularly large or well-known customer a photo could add more impact. (Remember, though, that if you use a photo of someone you will probably need some sort of release from them allowing you to use it for promotional purposes. And, if you didn't take photo yourself, there could be some copyright issues to consider, so get some legal advice before you use photos in your marketing materials. It sounds like a lot of trouble, but a good photo is pretty powerful in establishing credibility for you and/or your product or service.)
Start collecting testimonials today, even if you're not quite sure how you're going to use them. Then, when you're ready, you'll have a boatload to choose from.
GO FOR IT!
"Make More Money and Have More Fun" with your small business! Dave will show you how with his FREE newsletter, "Big Bucks in a Bathrobe" sent by e-mail. Visit http://www.TheStayAtHomeCEO.com. Comments and/or questions are always welcome at 1-800-366-2347 or Dave@DaveBalch.com.