6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to theme of your web site.

7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.

8. Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.

9. Make your web site ready for public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.

10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.

Whether speaking on phone or sending them an email, ask these "cold" or "past" customers how things are going for them. Refer to your notes to know what questions to ask and what advice to offer. Remind them that, at one time, they were interested in your products or services, and tell them about any special promotions you're having. Don't be pushy, simply offer to help them if they're still interested, and let them know they can contact you any time for help.

When placing a call or sending an email to one of these prospects, be sure to start by reminding them of who you are and why they contacted YOU before. Tell them you were going through some old notes or emails, and wanted to follow up to make sure you'd answered all their questions and given them what they needed. They'll appreciate your effort and concern, and THAT makes them more likely to buy.